As someone who has difficulty resisting temptation, I have yet to stock up on Halloween treats. I find it best to wait until just hours before the trick-or-treaters show up before going to the store to make my purchases. This way, I can be sure that there will actually be some treats left to hand out when the time comes.
But when I do go shopping, I know what I will buy: Chocolate. There will be no pretzels or dried fruit at my house. And there sure as heck won’t be any carrots.
But who, you might ask, would give out carrots on Halloween anyway? Bolthouse Farms, a commercial vegetable farm in western Michigan, is hoping you will. The company, known for their “Eat ‘Em Like Junk Food” campaign, in which they package baby carrots in small bags and market them as a potato chip alternative, has now set their sights on making Halloween healthy.
They’ve come out with Scarrots, which are single-serving, 1.7 ounce bags of baby carrots marketed as a candy alternative for Halloween. And according to Jeff Dunn, the chief executive officer of Bolthouse Farms, people love this idea.
We’ve been blown away by the response to this campaign. We’ve learned that is there’s a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we’re excited to offer snackers of all kinds a new Halloween treat.
I am all for eating healthy and think potato chip-sized bags of carrots sold in vending machines is a great idea. But carrots for Halloween? No, thanks.
Clearly, I am not alone in my resistance to having a healthy Halloween. According to the National Retail Federation’s 2010 Halloween Consumer Intentions and Actions Survey, this year’s candy sales are expected to increase by 7 percent over last year. The average American family will spend just over $20 on candy because they understand that Halloween is all about feeding your sweet tooth.
I know that we have an obesity problem in this country and that lots of children – and their parents – aren’t eating healthy. But Halloween candy isn’t the problem. It’s what we are doing the other 364 days of the year that has experts predicting that by 2050, one in three American adults will have diabetes.
If my kid brings home a bag of carrots on Halloween, I will toss it in the vegetable bin so it stays fresh while we enjoy our candy. What about you? Do you think Halloween needs a healthy makeover? Or are you all about the candy?
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