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Healthy Halloween? No, Thanks!

By sandymaple |

Scarrots Eat Them Like Junk Fodd

A truly scary Halloween treat.

As someone who has difficulty resisting temptation, I have yet to stock up on Halloween treats. I find it best to wait until just hours before the trick-or-treaters show up before going to the store to make my purchases.   This way, I can be sure that there will actually be some treats left to hand out when the time comes.

But when I do go shopping, I know what I will buy:  Chocolate.  There will be no pretzels or dried fruit at my house. And there sure as heck won’t be any carrots.

But who, you might ask, would give out carrots on Halloween anyway?  Bolthouse Farms, a commercial vegetable farm in western Michigan, is hoping you will.  The company, known for their  “Eat ‘Em Like Junk Food” campaign, in which they package baby carrots in small bags and market them as a potato chip alternative, has now set their sights on making Halloween healthy.

They’ve come out with Scarrots, which are single-serving, 1.7 ounce bags of baby carrots marketed as a candy alternative for Halloween.  And according to Jeff Dunn, the chief executive officer of Bolthouse Farms, people love this idea.

We’ve been blown away by the response to this campaign.  We’ve learned that is there’s a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we’re excited to offer snackers of all kinds a new Halloween treat.

I am all for eating healthy and think potato chip-sized bags of carrots sold in vending machines is a great idea.  But carrots for Halloween?  No, thanks.

Clearly, I am not alone in my resistance to having a healthy Halloween.  According to the National Retail Federation’s 2010 Halloween Consumer Intentions and Actions Survey, this year’s candy sales are expected to increase by 7 percent over last year.  The average American family will spend just over $20 on candy because they understand that Halloween is all about feeding your sweet tooth.

I know that we have an obesity problem in this country and that lots of children – and their parents – aren’t eating healthy.  But Halloween candy isn’t the problem.  It’s what we are doing the other 364 days of the year that has experts predicting that by 2050, one in three American adults will have diabetes.

If my kid brings home a bag of carrots on Halloween, I will toss it in the vegetable bin so it stays fresh while we enjoy our candy.  What about you?  Do you think Halloween needs a healthy makeover?  Or are you all about the candy?

Image:  babycarrots

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0 thoughts on “Healthy Halloween? No, Thanks!

  1. Diera says:

    As I said elseBabble, candy candy candy. Carrots are great! They’re awesome! So are apples, pretzels, raisins, etc. But Halloween is about two things: a) dressing up, and b) candy. If you observe the usual Candy Holidays (Halloween, Easter, and Christmas in our house, plus a week or so after each one) that still gives you more than 300 days a year to give your child carrots as a snack.

  2. Laure68 says:

    I will definitely be giving out candy this Halloween. However, my son really doesn’t like candy, and especially hates chocolate. I know I am very fortunate for this, so I don’t mean to complain. However, when he does get something in his bag on Halloween that is not candy, he is thrilled. I certainly don’t expect other people to make an exception for him, and we just usually trade his candy for a toy and some kind of junk food he likes, like chips. But I will be looking for these Scarrots just so I can give something to my son that is packaged for Halloween that he will actually eat.

  3. jenny tries too hard says:

    I’m definitely giving out candy on Halloween itself, but I bought a bag of Scarrots for my kids’ lunchboxes and in-the-car snacks. They like carrots anyway, so the packaging was just a convenience for me and a surprise for the kids

  4. puasamanda says:

    I live in Michigan, and Bolthouse Farms baby carrots are a staple in our household. Love ‘em with hummus or low-fat ranch dip…I’d say they are my favorite snack. I cook ‘em up for the little man (fifteen months), too, and he loves them. However, I still wouldn’t want to see them in his Halloween bag…Halloween is for candy! Like the above poster said, we have many, many other days of the year to be careful and conscious, and we will continue to enjoy our baby carrots then. But Halloween? I’ll take the bag of candy, thanks!

  5. Carrie M. says:

    No no no carrots for Halloween……I insist on being one of the “good houses” that gives out mini candy bars and a variety of suckers and skittles.No gum,that is for cheapskates.Think back to when you were a kid and you will realize carrots on Halloween is just wrong.

  6. Marj says:

    I like the idea of Scarrots in the lunchbox.

  7. Carrie M. says:

    In the lunchbox is cool.

  8. mbaker says:

    I am very careful to feed my son healthy food most of the year and he very rarely gets candy. Since he eats such a healthy diet most of the year I don’t see what’s so wrong with candy on Halloween. Let kids be kids. I do think that often kids get more candy than they can handle so I’ve already talked to him about how he can trade some of it for a non candy treat if he wishes such as a trip to get frozen yogurt, a new book or a new toy. He’s very excited about the idea and is already trying to figure out what book he might want to get.

  9. Alivia Asherah says:

    Thank you Jeff Dunn! These are great! Don’t forget that treasures are just as good as healthy alternatives. A Halloween party can also be fun where it includes crafts to take home. You can find a lot of resources online such as GreenHalloween.org

  10. Rebecca says:

    I’ve never had my kids to receive anything “healthy” in their Halloween bag and I wouldn’t be surprised if someone got their house egged for something like that. The strangest thing around here to be passed out are popcycles – the kind where they stay liquid until you freeze them.

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