The Bloggess, famous for her off-color rants on everything from snakes to sex, has struck gold with her holiday giving scheme.
Initially, Jenny Lawson (a.k.a. The Bloggess), planned to give away 20 $30 Amazon gift cards to readers. Jenny’s a big softie underneath her humorous exterior, and often on her surface. Her post said she was about to ruin our image of her, but her readers know she’ll go the extra mile to help people in need.
So will they. As comments rolled in sharing stories of family need, others chimed in to offer help. Soon, The Bloggess was managing a spreadsheet to distribute $39,000 worth of gifts coming in from readers, being given to other readers.
Jenny’s Christmas miracle worked, she thinks, because blogs are so personal. Unlike a big charity giving anonymous donations to anonymous families, she was able to link real people with readers they could connect with. Someone who reminded them of their mom, or their sister. People with a specific need they could fill, a particular Christmas wish that could be granted.
People didn’t just give gift cards. They made jewelry for strangers, and paid a family’s rent. They offered up not only their money, but their time and creativity. Those personal touches made for some truly magical holiday miracles.
The Bloggess isn’t the only blogger creating holiday magic. Babble gave away the contents of our holiday gift guide to a family in need. We’re currently running giveaways for some great baby products, including a Bugaboo stroller.
Have you participated in a blog giveaway this holiday season? How else have you helped those in need?
Photo: Alan Cleaver