Hey Jews, Don't Be Afraid: Urban Outfitters Will Make it Better (But Probably Not)

Urban Outfitters
No way is there such thing as "Holocaust Chic"

In no time, and in no way, is there such thing as “Holocaust Chic.” No matter how hip, irreverent or non-PC you might fashion yourself to be, there is no making fun of the Holocaust. And you don’t have to be Jewish to feel that in your bones.

Urban Outfitters no doubt gets off on controversy. Whether it was their t-shirt that said “Eat Less” or their Jesus Dress Up game or the Ghettopoly parody or the shirt earlier this year that read “Irish I was drunk,” they must save a fortune on advertising for all the free ink they get for trying to be cutting edge but end up looking like jackasses instead.

But this time they’ve really stepped into it by designing a yellow t-shirt with a six-pointed star, like the Jewish Star of David, which Jews were forced to wear by the Nazis during World War II.

There’s no such thing as bad publicity. That is, until you sell for $100 a shirt that is reminiscent of the slaughter of 8 million people.

This isn’t the first time Urban Outfitters has set their crosshairs on the Jews. In 2004 they sold a shirt that said, “Everybody Loves a Jewish Girl,” which was adorned with dollar signs and shopping bags, according to

“[The new t-shirt with the Star of David] is a new low in Urban Outfitter’s consistent use of various offensive messages in what appears to be a quest for attention,” said Barry Morrison of the Anti-Defamation League to “We are very troubled by it.”

The shirt was manufactured by a Dutch company called Wood Wood.

By all means, Urban Outfitters, please continue to go ahead and tell your shopping audience of impressionable youngsters and wannabe hipsters that there’s something fashionable about the Holocaust and the Star of David as it was forcibly worn by millions more than a half century ago. Continue to be as insensitive as you can to Jewish people everywhere. Because hopefully that will mean that those Jewish people with money whom you targeted on that 2004 t-shirt will stop buying from you and run you out of business. Then maybe you’ll be a little more sensitive to how it feels to be exterminated.

For their part, Urban Outfitters has not commented on the controversy (UPDATE: They have just pulled it from their website and replaced it with one without the six-pointed star — so now it’s just a $100 plain yellow t-shirt). Which isn’t surprising. After all, what is there to say? Idiots are as idiots do.

Article Posted 4 years Ago
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