I see a lot of blog posts a day, partly for research and partly because I just enjoy them. One thing I’ve noticed over the years is that there are a LOT of advocate bloggers, but also a LOT of them that are alienating their readers. Here’s why.
The most instant way to annoy a new (or even casual) reader is by being a PREACHY blogger. They use “we” or “you” instead of first person (example: “isn’t it amazing when we all just sit back and relax and stop being so selfish that we see we have all we need in this life?“).
Did you catch that? The passive aggressive sneakiness? Preachy writers expect everyone to OF COURSE agree with them because they just make *so* much logical sense. Right?
Beyond the preachy writing, why do posts that attempt to advocate end up alienating instead?
The problem is in expecting to really change anyone’s mind. My advice is to just stop thinking that will happen.Let go of the results entirely.
THEN start writing.
Once you let go, you can fully let your passion fly and pour entirely into an advocate post and make a real difference. Readers will see the passion without feeling the preachy judgement. They will feel the pulse in your words, and the fire you feel about your cause will be palpable.
So the next time you are writing a post advocating for something – take a step back. See how you feel about what people do after reading your post.
Do you want them to feel guilty?
Or do you want them to feel inspired?