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Would You Dress Funny to Boost Your Baby's IQ?

baby development

You probably know that babies prefer high-contrast edges and patterns (black and white) and only later do they take in colors. Now a new line of women’s clothing is intended to stimulate babies’ visual development.

Presumably, the idea is that moms will fork over money for special clothes so their baby’s vision will be stimulated just by looking at them. But aren’t all babies stimulated just by looking at their mother’s face?

According to their web site, Tutortogs are designed to “provide infant visual stimulation and greater social engagement.”

Do we really need clothes to encourage “greater social engagement” in babies?

The TutorTogs tops come in several designs, including polka dot, lady bug, racing check and classic stripe.

According to TutorTogs site, each garment comes with a set of baby flash cards — presumably to boost baby’s brain development. Is this really necessary?

Apparently, TutorTogs founder Megan Kelleher, mom to 3, “researched the science behind infant visual development, and the importance of engagement and interaction with your baby” before developing the clothing line. But why?

“There are endless opportunities for black-and-white, high-contrast designs,” Kelleher said in a press release, “but you have to wantto wear the clothes.” She adds, “The goal of Tutortogs is to foster the richest experience between mother and baby.”

I checked out the clothes and, to be honest, I don’t want to wear them.

I try my best not to judge other parents’ decisions, but buying special clothing to stimulate your child’s vision seems a bit much to me.

Haven’t we learned by now that buying things like TutorTogs and Baby Einstein videos don’t make your kids any smarter? Besides, who wants to raise a child prodigy anyway?

What do you think? Would you wear Tutortogs in hopes that your baby might groove on the funky designs — and get smarter?

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Photo: Jason Dunn

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