Do you get a pang of excitement when you go to Las Vegas, Reno or Atlantic City? That feeling of anticipation, an eagerness, a deep urge to gamble and party to your heart’s content. Now think of your kid when you tell them they’re going to Chuck E. Cheese, yup they’re having pretty much the same kind of rush of emotions.
While there aren’t strip clubs, cocktails and Pai Gow at Chuck E Cheese, there are grown ups in ridiculous rodent costumes (the kid version of a show girl), caffeinated and sugary drinks (the kid version of a Long Island Ice Tea) and lots and lots and yes, lots of games. And if you see Chuck E. Cheese as a breeding ground for future gamblers and casino regulars, you are not alone. One woman feels so strongly that Chuck E. Cheese is infecting children with a taste for gambling that she is suing the company for $5 million dollars.
San Diego resident Denise Keller is a real estate agent and the mother of two. After going to Check E Cheese on numerous occasions, she was struck with the notion that Chuck E. Cheese is pro-actively promoting childhood gambling with their games with rewards model. Her attorney said that, “we don’t think that children should be exposed to casino-style gambling devices at an arcade.”
Keller is concerned that these games are not skill based but rather games of chance, the warning sign came to her when she noted a game not unlike a roulette wheel. These games – they feel – “create the same highs and lows experienced by adults who gamble their paychecks or the mortgage payment.”
Is this just the act of a mother trying to have a big payday or is she a fighter for the cause trying to bring attention to one of society’s ills? Do you take offense to the games offered at Chuck E. Cheese?And really what’s wrong with a little Skee Ball every now and then?