Is Mom Blogging A Pink Collar Ghetto?


I read with fascination this post by Tara Hunt at Women 2.0. Apparently, tech writer Jolie Odell (of whom I’m a fan) posted the following tweet:

Women: Stop making startups about fashion, shopping, & babies. At least for the next few years. You’re embarrassing me.

This started up quite an uproar in the women’s tech community, much of it negative. Tara’s post brings up some great points about how things that matter to some women such as parenting, shopping, and beauty are considered “inferior” because they are “feminine.” Tara also brings up the excellent point that some of the most successful sites in that arena,, and others were all founded by men who clearly did NOT find them “inferior”.

Like Tara, I’ve heard this discussion before. As a feminist, there were friends of mine that were angry when I decided to get married (patriarchy!), when I decided to have a child, and even more so when I pursued infertility treatments to have that child. Hell, my own mother had a phase where she questioned if my decision to wear eyeliner and shave my legs disqualified me as a feminist.

So, does this mean that mom bloggers are the new June Cleavers? Are we causing working women to lose ground by choosing to stay home with our children and have blogs “on the side”? Are we basically creating another pink collar ghetto, a new kind of job for women that doesn’t present opportunities for climbing up a professional ladder? Is Mom Blogging a dead end job for women?

I don’t think so. I consider being a mom blogger and discussing my life and my experiences as a mom to be a perfect example of feminist discourse, particularly because I am raising a daughter (although I have friends who feel equally passionatly about raising sons while feminists and blogging about it). Choosing to make my own way and earn a living as a blogger and consultant has offered me the true feminist ideal being able to make my own choices, on a daily basis, about how I spend my time and how I bring money into my home while also getting to be part of my daughter’s life in just the way I want to be.

When I think about women like Isabel Kallman of AlphaMom or Amy Lupold Bair of The Global Influence Network and, or Katherine Stone of Post Partum Progress, or any of the dozens of women I’ve met since I started blogging that have built amazing careers, communities, and products, well… I don’t believe it. I see mom blogging as any other potential career you get out of it what you put in.

What do you think? Are we limiting ourselves and letting down our foremothers by choosing this path?

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