Previous Post Next Post


Brought to you by

Is Mom Blogging A Pink Collar Ghetto?

By cecilyk |

I read with fascination this post by Tara Hunt at Women 2.0. Apparently, tech writer Jolie Odell (of whom I’m a fan) posted the following tweet:

Women: Stop making startups about fashion, shopping, & babies. At least for the next few years. You’re embarrassing me.

This started up quite an uproar in the women’s tech community, much of it negative. Tara’s post brings up some great points about how things that matter to some women such as parenting, shopping, and beauty are considered “inferior” because they are “feminine.” Tara also brings up the excellent point that some of the most successful sites in that arena –,, and others – were all founded by men who clearly did NOT find them “inferior”.

Like Tara, I’ve heard this discussion before. As a feminist, there were friends of mine that were angry when I decided to get married (patriarchy!), when I decided to have a child, and even more so when I pursued infertility treatments to have that child. Hell, my own mother had a phase where she questioned if my decision to wear eyeliner and shave my legs disqualified me as a feminist.

So, does this mean that mom bloggers are the new June Cleavers? Are we causing working women to lose ground by choosing to stay home with our children and have blogs “on the side”? Are we basically creating another pink collar ghetto, a new kind of job for women that doesn’t present opportunities for climbing up a professional ladder? Is Mom Blogging a dead end job for women?

I don’t think so. I consider being a mom blogger and discussing my life and my experiences as a mom to be a perfect example of feminist discourse, particularly because I am raising a daughter (although I have friends who feel equally passionatly about raising sons while feminists and blogging about it). Choosing to make my own way and earn a living as a blogger and consultant has offered me the true feminist ideal – being able to make my own choices, on a daily basis, about how I spend my time and how I bring money into my home while also getting to be part of my daughter’s life in just the way I want to be.

When I think about women like Isabel Kallman of AlphaMom or Amy Lupold Bair of The Global Influence Network and, or Katherine Stone of Post Partum Progress, or any of the dozens of women I’ve met since I started blogging that have built amazing careers, communities, and products, well… I don’t believe it. I see mom blogging as any other potential career – you get out of it what you put in.

What do you think? Are we limiting ourselves and letting down our foremothers by choosing this path?

More on Babble

About cecilyk



Cecily Kellogg writes all over the web, including here at Babble for Voices and Tech. She neglects her own blog, Uppercase Woman. Read bio and latest posts → Read Cecily's latest posts →

« Go back to Mom

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, profile photo and other personal information you make public on Facebook (e.g., school, work, current city, age) will appear with your comment. Comments, together with personal information accompanying them, may be used on and other Babble media platforms. Learn More.

0 thoughts on “Is Mom Blogging A Pink Collar Ghetto?

  1. Truthful Mommy says:

    I think the fact that we have the ability and opportunity to make the decision rather than have SAHM thrust upon us is a major sign of the times. I went to college, I have a masters ( or two) and like most of my girlfriends, who went to school to be doctors, lawyers and engineers….we’ve chosen to be home with our children and I think it’s a valid choice. We’ve come along way baby, we now live in a time where women can have the education and have the career and make the decision to walk away or step out of the work world to be Mommies. I love it!

  2. Anne says:

    I think that, as women, we need to knock it off with all the infighting. To me, feminism isn’t about working outside the home, it’s about having choices. One woman’s choices are no less valid than another’s, even if they’re different. We should be celebrating women who make different choices and lead different lives, and we should all be lifting each other up instead of dragging each other down.

  3. Meredith Soleau says:

    I am a blogger, a mother, and an HR Director. You can really have it all and MAKE MONEY from it all. I blog about my kids, but I hate being tagged a mom blogger. Probably because of the type of attitude that mom bloggers can’t make it. It’s sad, really. Because I make it. And if we’re talking in financial terms – I make it better than my husband.

  4. Chloe says:

    How is working for a corporation more feminist than working for yourself? I don’t get that. I currently work for a corporation and I want nothing more than to be free from that world. Corporations don’t love you. They will use you and then spit you out when they are done with you. What’s feminist about that?

  5. When I left for college, I set out to have a dream career as a journalist for a Spanish language publication like Marie Claire or work with Univision. So, I got a degree in fashion, one in Spanish, one in liberal arts, and I worked at the college television station as a fashion reporter and news anchor.

    I was preparing to eventually go out and work for someone else. Funny, I went to work, but not in fashion or journalism.

    When I had my first daughter and started blogging, my focus changed. My expertise now included motherhood. I realized I could pick up where I left off in my desire to write for a publication and write for myself.

    After having my second daughter and deciding to stay home, blogging more has kept me writing and connected to people in business I would otherwise never have met or had an ongoing relationship with. Blogging opened new doors for me beyond the corporate job I was working in when I first started.

    Blogging is my new resume. My experience is what I make it. I’m partnering with awesome people and doing bigger things than any 9-5 job I ever worked. And I think by staying relevant and connected, the sky is the limit for my career in the future.

  6. anna ~ says:

    i don’t know if i think of blogging, or similar work, as a feminist statement – but for myself, i often refer to what i do as my “digital piecework,” for i do most of my work at night, after a full day with the kids, just as many woman did sewing piecework in the evenings. and when i make that comparison, well, it’s hard to feel like my choice is exactly a sign of women making progress.

  7. Keesha Beckford says:

    What is valued in our society is that which makes money. Lots of it. Being a SAHM is an ambition-free, undervalued pursuit because it doesn’t make money. Even if you post smart, witty articles daily, but your blog/writing isn’t bringing in any cash, your blogging is seen as a silly activity to partner your bon-bon eating and Jersey Shore rerun watching.

    In my twenties and early thirties I was a professional dancer. I taught dance, however, so I could eat and have a roof over my head. I went to class daily, rehearsed and performed with reputable people in the New York dance scene. As dancers go, I was driven and ambitious. I will never forget the day a friend’s husband told me that he always thought of me as a teacher – my dancing was a hobby. I wanted to slap him. I didn’t question him, I knew what he was getting at. He meant that because my dancing didn’t make money it wasn’t a valid pursuit or identity.

    I hope that we can get beyond judging what others choose to do based on our conventional pigeonholes of success. If we were to define success by content, time investment and personal fulfillment, we might find more appreciation for what other women are doing instead of less.

    Keesha at Mom’s New Stage (a new blog solidly in the Mommy Blog Ghetto as I have made about $5 on Google AdSense)

Leave a Reply

Your email address will not be published. Required fields are marked *.

Previous Post Next Post