Facebook’s Open Graph service is slowly rolling out to everyone and the question is this: is your profile or brand page prepared?
First, let’s discuss the business angle. If you want people to find your brand page, you need to make sure you’ve taken care of a few details.
• Fully Complete Your About Page. When you set up your page, did you take the time to fill in all the profile info in your about section? If not, go back and make sure you’ve included everything – particularly any keywords or search terms you think will help folks land on your brand page.
• Check Your Category. When you first set up your page, you probably chose a category without too much thought. Well, time to check. In order to that, go ahead and click on the “edit page” and it’s the first category at the top.
• Update Your Location. Some of us may have opted out of including a location, but now is the time to go back in and make sure it’s accurate. After all, Facebook is trying to function now as a search engine, and location is good info. If you want to be more vague but still get local readers and opportunities, list your closest urban center instead of your actual town (this is what I do; I live about a mile outside Philly city limits).
• Be Sure To Optimize Photos. Go back through your blog’s timeline and check if you have good info and labels on the photos you’ve posted in your stream; this will increase your searchability on Open Graph. This is especially important if you are the type of blogger that does a lot of tutorials.
Doing all of these things will help make your brand or blog page more searchable.
One other thing to consider; with the new Open Graph feature, you might want to consider manually posting the links to your blog posts instead of allowing a third party service to automatically post on your behalf. After all, if you want individual post updates to be searchable by the Open Graph, having a keyword-rich description will only help lure folks to your site – and that’s why we have pages for our blogs, right?
If you want to check out Open Graph for yourself, go ahead and add your name to the waiting list here. Let me know what you think!