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Is Your Social Media Presence Spread Too Thin?

With the launch of Google+, I found myself adding yet another very busy network to my already full social media plate. Now I have to check three networks regularly (Facebook, Google+, and Twitter), two less regularly (Flickr, LinkedIn), not to mention comments on both my blog and on the other sites I write for, and, of course, my three email accounts.

It’s a whole lotta connecting.

I love social media, though, so I’m not complaining. But recently someone asked me if it’s better to concentrate your social presence in one area or to spread it out over several networks, and if one way offers more success than the other.

It’s an interesting question.

I know that I tend to concentrate largely on Twitter. For me, it’s where I have conversations, where I connect, where I do much of my work, and where I engage my community the most.

Following that is probably Facebook. I primarily use it to keep up with my (ironically) non-social media friends, and I am an active participant in several very busy Facebook groups.

This makes me a bit sad, actually, because for many years my primary energies were concentrated on the comment section of my blog. I used to be able to email back every commenter (oh, how I miss that! I hope to be able to do it again), and long, long discussions that far exceeded either 140 characters of Twitter or even the 5000 that Facebook allows you. Now, comments on blogs are a distant third to my other online endeavors.

Has this hurt my overall social media influence? Most experts would say no. My Twitter footprint is pretty big, my Facebook friend number is high, and my blog still have a decent page rank and readership, so it’s likely that social media experts would consider me a success.

But I do find myself wondering sometimes if the constant push and pull of so much social networking is going to eventually spread out my influence so thinly that it no longer has any value.

What do you think? Is it better to get on board everywhere you can, or concentrate on just one area? Do you feel that one social network helps you more than the others? I’d love to hear your thoughts!

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