I don’t even know where to start with this awful t-shirt that is currently for sale at JC Penney. I think an exasperated sigh will have to be just the beginning of the tirade that I want to pour down on the thoughtless tween apparel buyer who thought this shirt was a good idea when they added it to their inventory list for the 7-16 year old girls’ department.
Because… REALLY?! Really, JC Penney?!? This is what passes for an acceptable graphic tee for our little girls in 2011? Really??
I thought the American public and blogosphere were predictable enough in their outrage over such touchy subjects, like the intelligence-to-looks ratios of their daughters, to keep manufacturers more on their toes about things like this.
In a society that is already permeated with the over-importance of how good you look, we do not need any t-shirts like this one, no matter how silly, harmless or vacant it may seem, on our little girls. Period.
Since we’re talking about looks, though, I feel compelled to add that I feel like I must be looking at something from the 80s, because this shirt’s fug factor is through the roof. Moreover, seeing as more girls are now graduating from college than boys, I’d say the girls of the 80′s would’ve countered this kind of ridiculous statement-T with a resounding “Girls RULE, Boys drool.” Do you think that JC Penney is aware that 57% of college graduates are girls now? I’m guessing they didn’t do their homework…
As a little reminder of past PR nightmares for stores that thought this kind of shirt was a good idea, see Hollister’s grand misstep with these rotten t-shirts they put on their shelves in 2007. At least the JC Penney shirt is just dumb, not crossing some kind of jailbait line of decency.
You can see other obnoxious t-shirts for kids here, but I doubt they will piss you off half as much as this JC Penney one did.
************* UPDATED 12:27 EST Aug 31, 2011 *************
In response to the many comments of dismay pouring in to their facebook page and the birth of the twitter hashtag #PutThatOnATShirtJCPenney, JC Penney has made a statement via their facebook page stating:
We agree that the “Too pretty” t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to you and all of our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.
Are you going to forget that this happened and go back to thinking that JC Penney is all about upholding the integrity of their merchandise? Personally, I think I’m going to hold a grudge on this one for awhile… Not just because of the shirt, but because the description for the shirt, which went like this: ”Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.” Ugh.
For back-to-school clothing free of slogans, check out these great clothes under $50!