Juliette Brindak started the web site MissOandFriends.com when she was 10. Now she’s 21 and the site is worth $15 million.
Even more significantly, millions of young girls visit the tween site each month. Miss O & Friends aims to build confidence and boost girls’ self-esteem and self-image. The web site donates a percentage of proceeds to charities helping young girls.
“Young girls grow faster physically than emotionally. Miss O & Friends provides a hip, yet wholesome alternative, which allows girls to still be girls,” according to the web site.
The site for tweens and teens offers games, advice, discussion boards, quizzes, contests and more.
As Famecrawler points out, “the site offers a place where girls can play games but also ask questions they might be scared to ask a parent.”
It’s also the perfect antidote the hyper-sexualization of young girls in the media, which I wrote about yesterday.
The Miss O characters that Brindak created have featured in a series of books that have sold over 120,000 copies collectively. Although she’s still the main writer and spokesperson for the site, Miss O & Friends employs a team of 30 people, including Juliette’s parents!
Now in her senior year at Washington University in St. Louis, MO, Brindak is studying anthropology. I am curious to see what she’ll do next.