Is this cute? Yes, this is indeed very cute. Plus this kid sounds and acts just like my very own son. And yes, I would let my own son sweat a little to learn a lesson. However, there is a disquieting trend embodied by this video: parents exploiting/torturing their kids for You Tube fame. Think of the “David after dentist” kid. Are the parents in this video teaching their son a lesson or milking the situation for good footage?