Here’s a delicious formula: channel parental frustration over a lack of healthy food options for kids into a successful business.
Babble’s food channel has a slideshow of 10 food companies started by parents that have grown into successful businesses. Most of the names are familiar, a couple are mainstays on the organic food shelves.
A handful from the list are Annie’s Homegrown (of bunny shaped macaroni fame), Plum Organics, Ian’s Natural Foods and Amy’s Kitchen.
One of the businesses, HappyBaby, which makes baby and toddlers foods while supporting sustainable agriculture, is only a few years old but already sold nationwide.
With 10 solid companies selling healthy convenience foods, it might seem like that market has been saturated. But there’s always room for more, if it’s a good enough idea. It just take a kid, apparently, to inspire a new idea.
Did your kid ever make you think, “I should start a business selling x?” Did you ever give it a try?