Klout Adds Five Networks To AlgorithmCecily Kellogg
Checked your Klout score today? No? Well, head on over because Klout’s got some (good?) news. They’ve added five new networks to connect to the social media influence measurement tool: Tumblr, Flickr, Instagram, Last.Fm, and Blogger.
This brings the number of network connected to Klout to ten, joining Twitter, Facebook, LinkedIn, FourSquare, and YouTube. Could it be that Klout is beginning to REALLY measure online influence?
According to this excellent article (albeit a year old) at SocialFresh, Klout measures influence in the following ways:
Tracking “amplification probability”, or the likelihood people will act on your recommendations
The size of your network
The quality of your network
Klout’s “Secret” algorithms
Accuracy of results
Resisting any urges to make jokes such as “Hey baby, that’s a nice big network, but how’s the quality?” I’ll let you know that I have a ridiculously high Klout scrore of 77 (ironically, the same number as Chris Brogan, which is hilarious — although his amplification numbers are much higher than mine). I’ll also freely confess to having received several lovely Klout perks, so I enjoy the service that Klout offers.
Today when I went in and added the additional five networks to my Klout score and… nothing changed. I’m not surprised; I’m not really a user of Tumblr (although I have an account), my Flickr use is moderate, I don’t have a Last.FM account at all, and my Blogger account is nearly unused. The only significant thing would be Instagram, which I use quite devotedly, but I don’t know how many followers I have there (I’m sure there’s some way to tell. I’m trying not to get distracted. Shhh). So I didn’t expect a big jump.
You, however, may see different results, particularly if you’re using blogger and have a lot of followers there (I imagine). I’d love to see your results after adding in the new networks.
In the long run, however, the debate about whether or not Klout is an accurate measure of online influence remains to be seen. Just last weekend Chris Brogan made this smart observation about sites that measure influence:
Please stop worrying about your Klout score, or your stock price on Empire Avenue and on all kinds of other measures that don’t have much to do with anything related to your real world. This is akin to still being in the Matrix, but thinking you have free will. Worrying about whether or not you’re an influencer by someone else’s measures is like having a toy steering wheel and thinking you’re driving the car.
I think it’s good advice. Still, it’s fun to play along, so come back here and tell me if the new networks change your Klout score!