Klout Brand Pages: Social Media Echo Chamber?

Oh look!

Klout is still here. In fact, I recently attended a workshop on media kit creation led by Stephanie Schwab of CrackerJack Marketing, and she said that marketers are “clinging” to Klout because there isn’t a better tool (or should that be “klinging’?). So, I guess we should still pay attention to it, then, eh?

Recently, Klout decided to go ahead and create brand pages. Only they don’t call them brand pages, they call them “Brand Squads” and so far they only have one for Red Bull.

Okay.

Here’s what Klout says on their blog.

The Brand Squads product grew out of our own experience of engaging influencers for feedback and ideas. Our users have influenced Klout for the better, and we’d like to provide a platform for influencers to engage with all brands. With Brand Squads, you will see a dynamic list of top influencers for each brand, watch conversations flow across social media, monitor information about a brand’s recent developments, and earn access to special Perks.

Basically, what they are hoping is that if you love a product you’ll join the brand page so they can provide an even more targeted portrayal of influencers, and Red Bull is apparently offering nice swag and new product to its followers as well as the potential to do fun things like go behind the scenes at the X-Games.

But here’s the thing… do we care? I realize marketers are still using Klout scores to use bloggers to work with, but now that we all know it can be totally gamed, most people I speak with that actually have a Klout score haven’t actually thought about their Klout scores in probably six months.

Regardless, Klout Brand Squads are here. Now we wait to see if anyone responds or if we’ll just hear the sound of one hand clapping (klapping?).

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