So, what the heck, right?
Well, Klout is claiming that it’s new algorithm is better and more transparent. Here’s what they say on their blog:
Since Klout was founded in 2008, we’ve seen the emergence and rapid growth of new networks, with many introducing powerful shifts in behavior, influence, and the way that ideas are shared.
Measuring all of this is a monumental challenge. Our team of engineers, scientists and hardcore social media users are obsessed with providing every person with the most accurate and transparent view of their influence and the power of their ideas. To accomplish this, we are constantly adapting and evolving our measurement to stay ahead of the social media growth curve.
But what does this mean when it comes to rating influence?
Here’s what Gigaom has to say:
But the changes Fernandez is bringing to the new Klout algorithm confronts much of the criticism users lodged at the company at the last update, when most people’s scores went down. The update will take into account information from LinkedIn and Wikipedia, so if you don’t tweet that often but hold a prestigious job at a large company, for instance, your score will better reflect your likely real-world influence. Similarly, if you have Wikipedia pages written about you, that will reflect on your score. Plus, users will be able to see how individual activities affect their scores, addressing some of the transparency issues people raised at the last update.
Guess I better go set up a Wikipedia page, huh?
Another new feature is called Moments, and it highlights social media updates that highlight personal achievements. More from the Klout blog:
Moments is a significant addition to the Klout user experience. This feature displays the content and ideas that have been most influential across all of your networks, all in one place. Moments will also help you see interaction patterns emerge that can help you shape your influence and improve the quality of your ideas. We’ll make moments available to everyone over the next few weeks. You can also check out a preview here.
I think we’re still a long way from an effective influence measurement system, although it’s clear this version of Klout is better; for ages my Klout score was higher than Heather Armstrong’s (better known as Dooce), and that was simply ridiculous as she’s one of the most well known bloggers in the world. The new Klout scoring system puts her five points ahead of me, rather than five points below. So that’s something.
What do you think? Do you care about your Klout score? Did your score change? I’ve heard from multiple PR reps working for brands that they DO care about your Klout score, so maybe we should be paying attention…