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Klout's New "Scoring Model" Causes Scores to Plummet

Claiming that they’ve made changes to have a “more accurate, transparent Klout score,” today marked the release of Klout’s new “scoring model.” Klout announced the change on their site, saying:

We analyze 2.7 billion pieces of content and connections daily. Reaching this scale, we’ve introduced significant upgrades to our platform, allowing us to handle this explosive growth. Now, we can add more networks and other sources of your influence much, much faster.

Interestingly, Klout also provided a graphic highlighting how the score changes would be distributed.

A majority of users will see their Scores stay the same or go up but some users will see a drop. In fact, some of our Scores here at the Klout HQ will drop — our goal is accuracy above all else. We believe our users will be pleased with the improvements we’ve made. Below is a distribution of the Score changes. You’ll note large decreases in Score are rare.

A more thorough explanation of the Klout score changes can be found in this blog post by Klout’s founder.

What’s interesting, of course, is that “most users will not see a change” element, at least according to my Twitter stream, is not even remotely true. Over 150 people responded to my query about their scores, and 99% saw a decrease in their score with most seeing decreases of 10 point or greater.

In addition, all previous information about Klout scores has vanished so it appears that our scores have always been this low (yes, I saw a 13 point drop).

When I asked Klout for a comment, they pointed me to the posts I linked above and didn’t answer when I asked about the fact that most folks I surveyed saw a score decrease despite their distribution claim. There’s been quite a backlash against the changes at Klout on Twitter, including the creation of a new account called Occupy Klout. When I further questioned Klout about the fact that so many have seen their scores go down, Megan Berry (Marketing Manager for Klout, said,

“…keep in mind is in our experience people tend to speak up if they see a drop and not if they see stability or an increase.”

Which of course is a charming way to say those of us that lost Klout and aren’t happy about it are a bunch of whiners. Frankly, I’m surprised that they are sticking to their guns so firmly that some folks have seen an increase or stayed the same; of the over 150 people I’ve spoken with about this today only two people saw an increase and both were for only a point or two. Everyone else saw dips of 9 points or higher.

What remains to be seen, of course, is how (or if!) this will impact the mom blogging community. Whether we love or hate Klout, the brands and agencies we work with utilize Klout scores to make determinations about our perceived value, so this is an issue important to us (as much as we’d all like to claim that Klout doesn’t matter).

What about you? Did you see a rise or a drop?

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