Sure, nobody thinks of Kraft macaroni and cheese as a healthful treat. Delicious, yes. Easy, sure. But it contains a lot of salt, no fiber and very, very little nutritional punch for the calories it packs.
Even so, Kraft mac ‘n’ cheese could do better, and it has — just not for its American and Canadian consumers.
According to Robyn O’brien‘s The Unhealthy Truth: How Our Food is Making Us Sick and What We Can Do About It, Kraft gave in to consumer demand and removed artificial food colorings yellow #5 and the sweetener aspertame from boxes shipped to Europe and Australia. Those chemicals are still in the famous blue boxes sold in North America (you didn’t think that orange color occured in nature, did you?).
It is pretty outrageous that they’d clean up the stuff for one set of customers but not all. What do you think?