Legos are more than just plastic bricks. They’re an institution of plastic bricks that reek of history and course through the veins of not just little kids, but plenty of adults who play with them with as much vigor and imagination as they did in their childhoods.
Lego turns 80 this year and has released a 17-minute animated short film about the company’s history and founder Ole Kirk Christiansen and his son Godtfred.
Fun fact: “Lego” comes from the Danish word “leg godt,” which means “play well.”
This short film is a must-see for Lego geeks everywhere. And short film lovers. And Danes.
Meredith C. Carroll is an award-winning columnist and writer based in Aspen, Colo. She can be found every week on the Op-Ed page of The Denver Post. From 2005 - 2012 her other column, Meredith Pro Tem, ran in newspapers across the West, as well as occasionally on The Huffington Post since 2009. Read more about her (or don’t, whatever) at MeredithCarroll.com, and find her daily posts at Babble’s Mom and Toddler blogs.
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0 thoughts on “Lego Celebrates its 80th Birthday with an Animated Short Film — and, You Know, Legos (VIDEO)”
This video is really great. I love Lego’s mission of “inspiring and developing the builders of tomorrow.” I just read an article that examines the brand’s overall positioning and how it “encourages children to explore a world without limits. Neat story. http://corebrand.com/views/613-the-lego-story
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Thanks, Meredith. Love this!
This video is really great. I love Lego’s mission of “inspiring and developing the builders of tomorrow.” I just read an article that examines the brand’s overall positioning and how it “encourages children to explore a world without limits. Neat story. http://corebrand.com/views/613-the-lego-story