LinkedIn, the social networking site for professionals, doesn’t get nearly as much of the attention–or scrutiny– as Facebook, Twitter or Google +.
You might even be surprised to hear that LinkedIn has 175 million users and an 89 percent revenue growth in the last year, according to their 2nd quarter earnings.
The business oriented site is working to streamline its design to make it less stodgy and more user-friendly. The latest release is a redesigned profile page which makes it easier to connect with other users.
It’s just the most recent in a series of new features LinkedIn has introduced in the past few months, including a redesigned homepage, updated mobile apps, and professional endorsements. The company announced the latest change at an event on Tuesday.
“Build insanely brilliant and simple products that change people’s lives. That gives them that ah-ha moment. That is the underpinning of the new LinkedIn,” LinkedIn SVP Product and User Experience Deep Nishar said at the event. “Many of the features have now been repackaged and made very simple and streamlined.”
According to Nishar, “LinkedIn has three core tenants: Simplify. Grow. Everyday.”
Over at Wired.com, Alexandra Chang gives the new profile a good review, writing “overall, the page has more capabilities, with a cleaner and more design-driven look that resembles other social networking sites.”
The profile photo is now bigger and users now have the capability to post an update directly from their profile page. In addition, there are new features which make it easier to connect to other users.
Mom bloggers haven’t really taken to LinkedIn as they have to Twitter and Facebook, but Crystal Ponti at Mommifried thinks they should. She points out that having a presence on LinkedIn takes less of a time commitment than Facebook or Twitter.
If you’re looking for more tips on how to create a great LinkedIn profile, I provide some here.
Are you on LinkedIn?