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Look Ahead, Think With Google

Google’s Think With Google site just lit my brain on fire. If you are looking for insights on digital innovation, be sure to check it out. It’s serious brain candy — on many levels.

1) Design. Think Quarterly. Is. Just. Beautiful. A designer’s dream. And then I start reading… “A place where leaders, experts and Google’s homegrown visionaries offer their insight and provide an outlook on what’s to come.” Indeed. In the people issue, the teaser for the article on Kickstarter reads, “In a world that’s moving faster and faster, Kickstarter founder Yancey Strickler’s advice to the industry is to slow down, dig deep, and craft a story about what truly matters.” That’s what I’m talkin’ about! Amen.

Read the rest of the list… after the jump!

2) Usability. Think Voices has one of the most innovative, functional user interfaces I’ve seen in a long time. It is so fluid, allowing visitors to hover around a grid of videos, providing sneak peeks at content titles, and then providing options to read the transcript and share. It’s just brilliant.

3) Content. With a robust library, sortable by industry, platform, audience, and marketing objective, I could lose days on Think Insights. Anyone interested in Zero Moment of Truth Heat Maps by Industry? Am I the only one?!

Well, if you’re looking for less conceptual content and more rubber-meets-the-road/how-can-this-help-my-biz stuff, go to Think With Google’s Plus Page. More specifically, go on Wednesday, November 16.

Think With Google is hosting an hour-long webinar on how you can bring your company and customers closer together using Google+ for Your Business. Key topics that’ll be covered include:

(1) Setting up a Google+ Page for your business
(2) Best practices and early use cases for using Google+
(3) Promoting your Google+ Page
(4) Improving the performance of your ads with +1 annotations

And how cool is this? If you still have questions after the webinar, you are invited to talk face-to-face with a Google+ expert during Help Desk Hangouts, hosted on the Google+ for Business page on Thursday, November 17 from 12-3pm EST.

“Your chance to ask about technical tips and best practices, meet Google employees and other page managers, and discover how Pages can work for you.”

I don’t see the Facebook team answering any questions at all, ever let alone give anyone direct access to a live person. Not too shabby… Google is scoring big points with me this week.

 

 

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