Lowe's Used Facebook to Issue Apology. Smart or Double-Fail?

You may already know about the continuing saga about Lowe’s and the ads they pulled from TLC’s new show, “All-American Muslim.” If not, Carolyn gives a write-up here.

Over the weekend, Lowe’s issued an apology on Facebook, saying that they “managed to make some people very unhappy:”

It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective social, political and otherwise and we’ve managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.

Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.

We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.

Thank you for allowing us to further explain our position.

The trick bag of issuing a public statement such as this on a social platform is that other people get to weigh in too! Gasp! Since Saturday, there has been a veritable firestorm of conflicting opinions … 22,257 Comments, 784 Shares, and 4,154 Likes as of this writing.

I can only imagine the nail-biting on at Mooresville, NC (Lowe’s Headquarters) or then again, maybe not. I mean, have they ever had 22,257 comments on Facebook before? This PR flub may have generated more views than the ads they pulled!

To save you the time, here’s a link to a BuzzFeed article on the “25 Dumbest Comments on Lowe’s Facebook Page About All-Americal Muslim”

photo credit: stock xchng

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