Major Brand Fail By Kitchen Aid During Debates UPDATE

Wow. While it’s true that it’s sure easy to get a little hot under the collar during the debates, I don’t think I’ve ever seen quite as cruel or heartless a tweet as the one Kitchen Aid (accidentally) sent out during the debates (pictured). (And special thanks to Heather Spohr for catching the tweet.)

It said, as you can see, “Obama’s [grandma] even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”.


Naturally, there was an immediate apology.

There are already calls to “stop yelling at Kitchen Aid,” and I totally get that. They apologized, owned it immediately, and will like follow up in a smart and responsible way. And I seriously doubt that this tweet will stop anyone from buying one of their lovely mixers (no, I don’t have one, but a girl can dream).

But this is definitely a great lesson in social media management, yes? And, on a personal note, EXACTLY why I don’t personally do social media management. Although I wouldn’t have said what the Kitchen Aid tweeter said, I’m well known for well speaking my mind.

Will update with the company’s response if we get one.

UPDATE 10am Thursday:

This morning Cynthia Soledad, listed as the “Sr. Director, KitchenAid Brand, and Shared Marketing Services at Whirlpool Corporation” in her LinkedIn profile, is in full damage control. Here’s the Twitter stream this morning:






I think, frankly, that her apology and accepting responsibility is well done. She’s also happy to talk to press and go on record more proof she’s got class. Well done, @KitchenAidUSA.


Article Posted 3 years Ago
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