The Westside Market NYC on New York City’s Upper West Side might have just taken a few hundred steps back in the pursuit of gender equality by creating the city’s first “man aisle” (actually spelled “isle”), the one stop location in the store that contains everything that men (and I guess only men) need… from beef jerky to condoms.
Ian Joskowitz, chief operating officer says it a one-stop shop for men:
“It’s your essentials. It’s your water, alcohol, soaps, shampoos, deodorants, razors. If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!”
Yes, ladies, a man aisle is what is now needed. Do you know why they did it? Because supposedly men don’t like to bring a list or stay in a supermarket for very long. Boo hoo. Wow, to think women just love nothing more than planning a week’s worth of meals and necessities and traipsing off to the supermarket. It’s so much fun, we could stay there all day perusing the canned yams and eyeing the shiny apples.
While it may be a marketing tool to appeal to the very lower rung of mandom, surely, it’s not realistically what all men, or even most men need. The aisle is comprised of mostly junk food, beer, water for hangovers , and toiletries.
Oskowitz hopes to expand his “man isle” to his other New York and New Jersey locations. But I wonder, when will the “woman isle” coming to stores? If they’re being true to their supposed intent they would stock that with perfume, cosmetics, and possibly salads. Maybe throw a pair of high heels in there and put it directly across from the man aisle. Then they could become a matchmaking grocery superstore.
More than likely, before they made a woman aisle, they would concede that the rest of the entire supermarket is for women, you know because we love lists and enjoy spending weekend mornings in the supermarket. Plus, how would we ever take care of everything we need to unless we have full access to the whole store?
I mean if we couldn’t reach the laundry detergent, how in the world would we clean our man’s shirts?
Image: Fox 5
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