Twitter users were circulating a photo this weekend which suggested that “due in part to a recent string of robberies, African-American customers are now required to pay an additional fee of $1.50 per transaction” at a McDonald’s store. Yahoo! notes that the image “shows what looks like an official McDonald’s notice in the window of a restaurant,” but the image is fake. In fact, the 800-number on the bottom of the sign is actually for KFC.
Nonetheless, users drove the hashtag #seriouslymcdonalds to the top of the Twitter Trending Topics list this weekend, prompting McDonald’s to respond via Twitter and with this official statement:
The sign is obviously a hoax. As a company and a brand we have a long and proud history of diversity inclusion across our system on both sides of the counter.
From our management crew, franchisees — across the board, we’re very proud of our record of diversity. This is unfortunately an example of how rumors can outspeed the truth. Over the last 48 hours we’ve been tweeting and striving to clarify that this is a hoax.
– via Mashable
Official tweets from McDonald’s on the subject read, “That pic is a senseless & ignorant hoax McD’s values ALL our customers. Diversity runs deep in our culture on both sides of the counter.” and “That Seriously McDonalds picture is a hoax.” According to Yahoo!, the picture appeared on an anti-McDonald’s blog last year.
It’s a sad commentary on both web and American culture at large that the sign appeared believable to so many people. Fake sign or no, I try to avoid McDonald’s at all costs. How about you?