Millennials are Parents! TV, Internet Make Adjustments
A new crop of parents are on deck and marketers are making the adjustment. Millennials, who were born in the 80s and came of age at the turn of the century, are the new new parent.
(Spoiler alert: the fathers as dingbat schtick is alive and well.)
Millennials were raised on the Internet and when it comes to reaching that demographic, pretty pictures in glossy magazines, billboards and pop-up ads just won’t do. Inventorspot gives us a glimpse of how old companies like Evenflo are reaching out to these new parents (on what is really kind of an old format):
YouTube, of course. Check out this ad for a carseat.
And here’s a trailer for “Raising Hope,” an offbeat new Fox comedy starring regulars from the Gen X childhood, Martha Plimpton and Cloris Leachman!
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Video: YouTube
genx are the safety moms. not millennials. yes, the first half of millennials will raise their children in the era when genx values re child-rearing dominate. but the cultural push for safety does not come from them. they inherit it from the culture genxers create around child-rearing. #fer-realz.
I agree with Jessiex, and as a “Millenial” I’d just like to point out my oldest child is nearly SIX and I’m sure there are other children-of-milennials who are older. It’s not a new thing, ya know!
Yes but now we are finally being marketed to as a group.
Also, I swear at first I thought the “dad” in that carseat commercial was supposed to be the granddad, and the “mom” his expectant daughter. Talk about age/body/attractiveness mismatch in casting!! Ew!