Mom Bloggers Do Good: A Contrast In CampaignsCecily Kellogg
The responses to posts, tweets, and photographs have been overwhelming: the One Mom Campaign is a massive social media success.
As Stacey discussed earlier today, it’s possible to do quite a bit of good using social media. The One Mom Campaign took ten well-known American bloggers to Kenya to see programs set up there to combat the issues caused by poverty and AIDS.
The trip was obviously life changing for the bloggers, and the tweets, blog posts, and photos (scroll down here to see the posts and photos) coming from Kenya garnered an amazingly warm and impassioned response from those of us watching from the sidelines.
The ten bloggers, including Karen of Chookooloonks, Jennifer James of Mom Bloggers Club, and Jyl Pattee of Mom It Forward traveled to Kenya at the behest and the expense of the One Campaign, the organization made famous by Bono, the lead singer of the band U2. It’s clear the organization got far more than their money’s worth from the bloggers, bringing an intense awareness of the amazing work the One Campaign is doing.
I can’t help being struck with the incredible dichotomy between the overwhelmingly positive response to the One Mom campaign and the incredibly negative feedback Heather Armstrong of the blog Dooce got from her recent trip to Bangladesh with nearly identical motives and Heather paid her own expenses, and donated and raised a combined $18,000 once she was home.
While not Dooce by any stretch, I’ve had more than my fair share of negativity and hatred directed my way from other bloggers, and I’ve always been puzzled at the way some bloggers are held to an entirely different standard than others. Is it because the bloggers that were part of the One Mom campaign are not “memoir” bloggers, therefore the details of their lives aren’t on public display in the same way? What makes one blogger a target of endless criticism? What triggers this particular brand of bullying and yes, I’m going to say it jealousy?
I wish I had an answer.
What I do know, however, is that this new trend of doing social good in the momosphere is one to welcome and embrace. We’ve all earned our influence, and while many of use it for good in smaller ways it’s amazing to see bloggers have the opportunity to educate and help. I, for one, hope it continues and grows.
I also hope that the critics can learn to judge campaigns like this on its merits, rather than on preconceived notions based on a false persona they’ve created for a blogger.
But I’m not going to hold my breath.