When money begins to change hands, can bloggers really be trusted?
Blogging has grown up. While at one time earning a living from your personal blog was considered to be “selling out,” nowadays most bloggers and readers accept the fact that mom bloggers deserve to earn an income off the product they produce.
But, when advertisers and mom bloggers partner together for campaigns, events, spokesperson work, etc., do the bloggers lose some of their credibility? Do their readers lose some of their respect and trust in the blogger and her opinions?
The questions are out there. They hang over blog posts, casting shadows. But should they?
Our Most Valuable Asset
As a blogger, I believe the most valuable asset we have is our INTEGRITY – the trust we have built with our readers.
Protecting that relationship is at the forefront of my mind at all times. Before I commit to any partnership, I use that filter. If a project or campaign would risk damaging my integrity or would cause me to be less than honest with my readers, then I must turn it down. Period.
I know a lot of mom bloggers. I mean I really do know a lot of bloggers! And I know many of those bloggers very well.
And so I know that I am not alone in how I approach working with companies. Sure there may be some bloggers out there who will put cash before their integrity, but that is not my experience.
Good bloggers understand the importance of trust. A GOOD blogger will NEVER risk damaging her integrity.
Protecting our Assets
Mom boggers have spent years building their brand. It is our worth. And it isn’t “for sale.”
No, we aren’t going to work for free. This is work, baby!
We spend time away from our families and friends toiling away at our laptops and flying across the country to earn an income.
But that doesn’t mean we are going to hand over what is most precious to us — our integrity — for a sale.
We will choose with whom we work carefully. And when we make those partnerships we will keep our readers, and delivering them value, as top priority.
This is our unspoken commitment to our readers, to our brand in which we have invested so much.
The End Result
So, when a mom blogger partners with a company, it does not mean she has handed over her blog and her brand.
And, when companies are approaching mom bloggers, they will not woo bloggers with huge sales numbers, 50% affiliate commission, and smooth talking sales letters. A mom blogger will want to know the story, she will need to believe in the product before she sells it.
A blogger isn’t going to work for free. The ROI MUST be there — but so does her integrity.
Will every blog reader believe that? Probably not.
Should they? Well, from where I am sitting, I think most of the time they can. But of course, I can’t see everything from this seat.