Mom Incorporated: A Guide to Business Plus Baby


I talked to Danielle Smith, co-author of the new book, Mom Incorporated about her experiences as a mom entrepreneur.

Mom Incorporated is a holistic, realistic guide for moms who want to start a business from home, either because of their passion for something or because they need to supplement their family’s income — and they want to do it in a way that lines up with their values. The book gives people the step-by-step: coming up with the idea, identifying their assets and skills; as well as the nitty-gritty of actually setting up a business, addressing legal and accounting aspects, marketing and promotion, etc.

Danielle and co-author Aliza Sherman wrote Mom, Incorporated to help moms join the ranks of the over 10 million women who own and run businesses and in so doing, take charge of their work/family balance. How do they do it? How can we do it too? Find out in this book, in which Danielle and Aliza share their own experiences as well as those of other successful mom entrepreneurs.

Danielle has spent the last four years nurturing her business while juggling mothering her young kids. Her journey from TV correspondent to stay-at-home mom and blogger, vlogger, brand ambassador, speaker, and now author has been full of twists and turns. We can all learn from her real world advice in this “guide to business + baby.”

Danielle writes from experience — and in some cases she says, shares what NOT to do! She offers some insightful advice for any mom who want to dive into the world of creative entrepreneurship.