We social media moms been saying it for years: women are in charge of most financial decisions for their family, and they are spending their time online. In 2008 BlogHer launched their Social Media Study, and the results showed clearly that women were participating online, and that they trusted the word of other women online far more than the media, advertisements, or other information sources.
Just this month Edison Research completed a survey called Moms and Media: 2011 and the results are even more stunning. Edison Research has been tracking social media statistics for over five years, so they knew women were more likely to be online, but they were still startled by some elements of the study. To quote Tom Webster, author of the blog Brand Savant and Vice President of Strategy at Edison Research:
For instance, while 51% of Americans 12+ have a profile page on Facebook, an incredible 62% of mothers can say the same. What’s more, not only is the percentage of Moms on Facebook nearing two-thirds, but also 70% of social networking moms are posting status updates online. That’s content creation, folks. And that means that you don’t need to be a “mommy blogger,” to be a mommy blogger.
Tom goes on to discuss some of the other interesting info revealed by the study:
Moms are 40% more likely to follow brands online,
Moms spend more time online daily, over 2.5 hours
Moms consider the internet to be their “essential” media
Mom is the “Chief Purchasing Officer”
Moms are unique in their media habits, embracing new technology while also still using traditional media
52% of moms access social networks via their mobile device
Only 8% of online moms are on Twitter
63% of moms watch television over the internet
To see the full study, download it here.
As you can see, if you’re a social media mom, you have a lot of power. This type of study only further proves that when it comes to marketing, we are at the forefront of brands’ minds.
Use your power for good, my friends. Use your power for good.