After over 30 years of publication, Mothering Magazine is leaving the shelves. Mothering will continue as a web-only organization, but the magazine has printed its last issue.
Mothering has long catered to hippie mamas, featuring stories on attachment parenting, cosleeping, natural foods and creative play. The magazine, and more recently the message boards, have been a home base for parents with an alternative viewpoint for generations.
The magazine announced the change on Facebook today, surprising their thousands of readers, many of whom hold subscriptions to the print magazine.
The January/February and March/April issues of Mothering will still be published, but in web-only form. After that the magazine will cease publication altogether, though Mothering will continue its message boards and other online activities.
Mothering Magazine dropped a bomb on readers today with this Facebook post:
Thank you so much for your support of Mothering. We are announcing today that Mothering is becoming a web-only business. Printing Mothering Magazine is no longer financially sustainable. The Jan/Feb and Mar/Apr issues are our final issues, and are digital only. We apologize that we could not provide this information sooner, but it only became apparent to us very recently.
A longer explanation from Peggy O’Mara is available on their website. It seems like this was a sudden decision for them, and has left a lot of readers holding print subscriptions in the lurch. At the same time, it seems kind of inevitable. Mothering has always been a small, independent magazine. With magazine sales dropping and production costs rising, more and more indie mags are going under and become web-only entities.
Are you a Mothering subscriber? Did you see this coming?