Pingdom, a website monitoring service, surveyed 10,000 of the top websites in the world recently and found that nearly 24% of all websites are using Facebook widgets integrated on their sites, and if you include links, that number reaches nearly 50%.
Facebook’s social plug ins include the Like button, the Share button, and comments and has become a critical element to most websites.
But it’s not just Facebook, of course. Twitter, Google+ and Linked are also heavily featured.
Google+, interestingly enough, has very few widgets available compared to the other websites yet is still on 13% of website, and when you add in outbound links to Google+ that number jumps to 21%. Here’s why Pingdom says Google+ is so popular:
Google’s +1 button is a bit special in the way that it’s not entirely specific to Google+, but was first in place as an incentive to site owners to improve their Google search rankings. This might inflate the numbers a bit since they are not necessarily connected to Google+ from the perspective of the site owners, but rather seen as a means to influence SERP.
Twitter is integrated into roughly 10% of websites now, with 4.3% offering the “tweet this” button. But if you count outbound links, nearly half of all websites utilize Twitter in some fashion on their site.
LinkedIn? Not so much. Not even a full percent, interestingly enough.
The winner is clearly Facebook, but Twitter is hot on it’s heels.
One thing that this study makes clear, though, is that as bloggers we’re actually fairly far ahead of the pack – nearly all of the bloggers I know utilize ALL these social plug ins on their sites, in various capacities. Follow me buttons, share this story buttons, like this post… We’ve all taken the available tools to promote and share our work and made fast use of them.
Interesting! You can read the full results of the survey here.