If you’ve got girls aged 8 to 13 years old, chances are at least one of them has had Bieber Fever for the last year or so. In the summer of 2009, my niece wore a homemade “Justin Bieber Fan” tank to a free outdoor concert featuring the Canadian YouTuber, and back then, no one had heard of the kid. Less than two years later he’s at the top of the Billboard charts with hits like “Never Say Never” and his film of the same name grossed $73,013,910 at the box office. Justin Bieber makes girls swoon in a way that the Jonas Brothers never did. Maybe it’s because the JoBros wore Purity Rings while Justin Bieber’s pageboy just screams “do me.” I dunno.
What I do know, dear sweet baby Biebus, is that I just(in) can’t get enough of the way your delightfully adorable teenage face betrays you every time you have to place your mouth near a female’s mouth, pretend kissing her/making duck-billed lip-love to the airspace betwixt you. You first displayed that “I’m about to kiss/barf on you” look in your “Baby” video, around the 1:31 mark. And now that signature swagger is all over this great ad for your new perfume, Someday. Mothers, grab your daughters and watch:
How to pick a favorite moment from this 32 second bit of bliss? It’s hard, but I’m gonna have to go with your face, Bieb, between 11-13 seconds. The elated embarrassment you feel hugging onto that model’s boobs is so awesome, I can only hope Someday smells as good as that moment looks, wrapped up in a giant heart-covered bottle of “Wheeeeeeeeeee!!!”
According to the perfume’s YouTube channel, Bieber created the scent “to give fans a personal invitation and intimate access to his heart. It’s a fragrance he can’t get enough of and can’t stay away from, making those who wear it irresistible.” To the Biebs credit, proceeds from the perfume will all go to charity.
Yes, all his fans want is personal access to Justin Bieber’s heart, including a 3-year-old girl who can’t stop crying about how much she loves him. I’d embed the video here, but I honestly find it a little disturbing. I know we all want to capture video of our kids in unique moments, but I kept wanting the mother filming her bawling daughter to turn the camera off, delete the footage and go hug her kid.
Do your daughters have Bieber Fever (still) or are they over it?