Yet another website has created yet another list of Top! Mommy! Bloggers! This particular list (from a site that looks not a bit professional) is actually a pretty decent list (though, per usual, lacking in diversity, and yes, I know the lists here at Babble have that problem too) but the post itself announcing the list?
Yeah, not so much.
The author of the site began a Twitter campaign to create awareness last week, and of course he did. I began to see Facebook posts and tweets offering congratulations to everyone on the list, but in typical Internet fashion, it didn’t take long for the conversation to turn.
The problem? Well, the post also includes some “tips” for reaching out to mommy bloggers. Tips that pissed most mommy bloggers off.
If you’re opening a new boutique hotel and spa, announce a contest where 1 in 20 amateur mommy bloggers who write about you will win an all expenses paid weekend getaway.
If you’re a major automobile manufacturer, announce a contest where you give 1 in 500 moms a 1 year lease of your E-Class. That year will cost you as the manufacturer $2000 but you’ll earn 500 blog posts. That’s $4 per blog post. Hell. Improve the odds and make it 1:100. You’ll still be under what Demand Media is paying per blog: $25 per post.
So: here’s the thing.
This guy? He’s right.
Now, before you crucify me, hear me out. In this particular section he’s stressing “amateur” bloggers will work using this method. I wish that weren’t true: but there’s a reason this model is used over and over and over again – it’s because there are almost always bloggers willing to do it. (In the first version of his post, he was NOT clear about this distinction, and he updated the post.)
His advice about contacting the professional bloggers is somewhat better:
Not every blogger covers “Baby Bjorn.” In fact, some of the bloggers here don’t even have kids (at home or ever). The pattern you’ll notice is that your stereo types don’t fit. Each blogger has their own niche. They have their own suite of manufacturers they are giving feedback to. And they each have a content dispersal pattern that might lean more toward health or dining or housewares.
Ask them if your product or company fits into their graph. They may have preexisting exclusivity contracts with your competitors. If they don’t and you’re cleared for take-off, ask for the following stats: average unique views per blog, average CTR per reviewed product, total uniques per blog per month, and total click throughs per reviewed product per month.
There’s still a bit of a “show me your petticoats” attitude about asking to see stats, but I’m beginning to see this change. Bloggers that do extensive work with brands are often willing to share stats with brand representatives that they trust. So his advice there isn’t that horrid.
Worst of all? His post worked. It got everyone talking about his crappy website and link in to it. So it’s a win for him, eh?
What do you think? Were you on the list? Did you find his post objectionable?