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Ning Founder is Baby Stepping To A Better World. Youre Invited!

Gina Bianchini, founder and former CEO of Ning launched her latest venture last Thursday. I signed up on Friday.

Mightybell is right up my “online class” alley. It says on the site, “Mightybell is Based on a Simple Idea: Think Big and Act Incrementally.”

What does this mean? It means that members of the MB community create “experiences” that other people want to do, some goal or purpose like write a blog post or organize a walk-a-thon. For example over the weekend, created 4 Steps to Letting Go of ANYTHING.

Then we break it into a series of steps so that people who “join” the guided experience can follow along in their drive towards your goal. They complete each step, day-by-day, action by action, either by themselves or with “fellow travelers.” This means they can share advice, encouragement, and feedback along the way. And they can do all of this through gorgeous user interfaces from their desktops and smart phones. Drool!

Why is this great? Because at long last we have a platform that offers deeper connection and meaning than a one-click follow/friend/add to circle. When someone joins an experience, they self-select into, not just a common interest, but quite literally a common goal.

For us experience creators, it’s a quantitative and qualitative goldmine for how people are interacting with your instruction and making it their own. I can see if my steps are working, where people are getting losts, and make edits and adjustments to the process quickly.

Mightybell isn’t going to be for everyone. It’s going to be for people who not only dream of making a difference in the world but who also want to live the dream. Bianchini told Business Insider, “”People of action think big but break anything down into a series of small steps and you make anything doable.” What she is offering for both participants and creators is a way to experience their impact in a real tangible way.

How is it monetized? Knowledge is… cash! At least, that’s what Gina is betting on. Bianchini believes that knowing what motivates people in general and specifically to join experienes like 7 steps to get world leaders to make health history or How To Pack Your Bike Like A Team Garmin-Cervelo Pro Mechanic is gold. She hopes to monetize the in-depth analytics service on the platform. Also, premium experiences (one’s that charge a fee to join) will come with a 25% transaction fee. And, there may be some future e-commerce associated with each experience: like cycling gear that can be bought directory from the site or through affiliate relationships.

Right now, it’s a little glitchy on the editing side with days and times. And the phone app is a little confusing to navigate. But, it’s in beta. I’m along for the ride. You can join for $1. Conceptually, I think it’s sheer genuis. What do you think?

Does the bell toll for thee?

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