With the launch of business pages on Google+ a couple of weeks ago, users got excited about the possibilities of promoting their companies on the newest social network. Most companies, I’m sure, hoped to use their business pages much like they do on Facebook.
Except guess what? Google+ is not allowing any promotions or contests on their business pages. Yep, you read that correctly.
If you look at the Google+ Pages Contests and Promotions Policies, it states very clearly that no promotions or contests are permitted:
Yep, you read that right. Not only do they not allow contests but they reserve the right to remove the promotions from your page. It’s also important to remember this is GOOGLE, after all, meaning that they already have the very best tools available to search the web, so there’s little to no chance you won’t get caught.
Now, you can link to a contest, but you must include a disclosure that Google+ doesn’t support the contest. Seems like you’d be better off NOT doing any promotions on Google+.
So what, then, would be the benefit of having a business page on Google+, then? It’s a good question, and while the social media pundits are claiming that Google+ is rapidly losing ground, this seems like an odd place to draw a line in the sand. After all, businesses are using Facebook for all kinds of promotions and contests, and having what’s considered to be wild success. So why would Google+, clearly trying to compete with Facebook, turn away from this option?
Will Google+ continue to fade away? We can only wait to find out.