Uh oh. Apparently, more women than men are on Facebook: 58% of Facebook users are female, and women are twice as likely as men to comment on the social media network – and some see this as a problem.
In an article in the Christian Science Monitor (called, winningly, “Social Media: Is It Too Feminine?”), they talk about how even though social media use is growing over all the number of men using it is actually decreasing.
“While the number of social media users in America doubled from 2008 to 2010, the number of male users during that time dropped 3 percent, according to Pew, which released a report on social media last year.”
Naturally, some people see this as a problem that needs addressing.
Okay, maybe some don’t see it as a problem – more like an opportunity. More from the article:
A handful of entrepreneurs are banking on that disparity as they try to create a new kind of social media for males. “Social networks are built on sharing – and that’s a feminine model,” says Phil Mark, cofounder of an eight-month-old start-up called Applified. Its strategy: Ignore women and create a male-only social network.
I have to say that there are definitely signs that women are leading the way more and more when it comes to social media. There’s no doubt that the latest social media darling – Pinterest – is powered by women. We’ve written about the “struggles” men have had with Pinterest before, and how most men versed in social media ignored the site until it became clear that it was a major driver of traffic to retail sites.
But is a “men only” social media world the answer? It doesn’t seem like that’s the best idea. In a recent article in Forbes they discuss how women are smarter about social media than men:
When it comes to managing their social media profiles, women, on average, behave more like mature, responsible adults while men act like impulsive adolescents.That’s the takeaway from a new study on from the Pew Internet & American Life Project, a project of the Pew Research Center.
What do you think? Do we need social media segregated by sex?