Imagine this scenario. You spend years driving your child to their practices, meets, games, and back again. After all those years of blood, sweat and tears (and lots of your money), your talented and amazing kid gets a chance to compete in the Olympics. You fly half way around the world to one frickin’ expensive city to see them compete in their sport, only to be turned away from the stadium ticketless.
This scene sadly happened to several sets of parents, including Swedish and Singaporean swimmers’ moms and dads, who, due to a ticketing “snafu,” were denied entry into their kids’ events. What happened?
Athletes participating in the games are allowed to purchase two tickets for their friends or family members (parents being a popular recipient of said tickets). But due to changes in who is participating in the games, the Ticketmaster ticketing system used by Locog has not been able to keep up with the schedules, so the details of which athletes can purchase these reserved tickets wasn’t available.
Locog then made changes to the way tickets are distribute and told parents to go straight to the venues and pick up their tickets directly. However, the venues were reportedly not informed and the parents were not allowed entry.
‘It is so confusing for everyone. Parents keep calling the athletes, no one knows where the tickets are and it is not very good preparation for the athletes to be so stressed about it,” said Gunilla Lindberg, a senior International Olympic Committee member.
And to add insult to injury, the Telegraph reported, “adding to their woes were the pictures of empty seats in prime positions.”
This has become a priority for the Olympic Committee and the event organizers, because you do not, I repeat, you do not want to get moms mad.