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One More Reason to Love JCPenney: This New Ad Featuring Gay Dads

By Meredith Carroll |

JC Penney ad

No one family is any less beautiful than another

I’ve never shopped at JCPenney, but it’s high time I start.

I’m not someone who feels a big emotional connection to clothing brands or stores. I wear whatever is in my closet and doesn’t appear to be dirty or smelly (I know what you’re thinking: Her poor husband). But lately I’ve been feeling all warm and fuzzy inside every time I see a JC Penney ad.

First they had Ellen DeGeneres sign on as a spokesperson, which is neither here nor there. Or at least it shouldn’t have been, but a bigoted group named One Million Moms (which you just know is code for, like 20 moms) got all hot and bothered and irate because Ellen is a lesbian. Because I guess they thought if you buy clothes from JCPenney that might make you a lesbian, too (although I’m not sure how that would work with men, but I digress).

Then just in time for Mother’s Day, JCPenney had a 2-page spread in their catalog featuring two women and their daughters — as in, their daughters together, you know, because the women are gay. Those One Million Moms (all 20 of ‘em) got all upset again. But JC Penney stuck to their guns.

And now just in time for Father’s Day they have a new ad featuring two gay men and their beautiful children. Because beautiful children are born to all kinds of parents, — gay, straight, and even the unfortunate bigoted ones.

It’s nice to know there’s a store out there that feels all families can shop with them. Because all families wear clothes. Even the gay ones. When you think about it, doesn’t it just seem silly — and boring — to only show one kind (or the same kind) of family in ads all the time?

You go, JCPenney!

JC Penney ad

No one kind family is more beautiful than another kind, as evidenced by this beautiful family

Photo credit & source: BuzzFeed

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About Meredith Carroll


Meredith Carroll

Meredith C. Carroll is an award-winning columnist and writer based in Aspen, Colorado. She can be found regularly on the Op-Ed page of The Denver Post. From 2005-2012 her other column, "Meredith Pro Tem" ran in several newspapers, as well as occasionally on The Huffington Post since 2009. Read more about her (or don’t, whatever) at her website. Read bio and latest posts → Read Meredith's latest posts →

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0 thoughts on “One More Reason to Love JCPenney: This New Ad Featuring Gay Dads

  1. goddess says:

    Love JCP for this!

  2. Manjari says:

    I think I’ll have to start shopping there.

  3. La Rêveuse says:

    I love this. I wish they’d hire better buyers, though–their stuff is just really not to my taste. If they’d modernize the goods to match their attitude, it would be perfect!

  4. Rachel Humphrey says:

    Where is the proof that’s even what is in the picture. I mean it’s two men and two kids. Would you automatically think that it was two gay woman if the men had been woman and not men. I hate when they make a rights activist thing out of a picture that is actually nothing.

  5. Kristen says:

    Read the small white text at the bottom right of the add, Rachel. It says “real life dads with their children.”

  6. thomas mc says:

    The only thing the One Thousand Bigots have managed to do, is to give JCP millions of dollars in free advertising in the news, and deliver millions of now loyal gay customers.

    Well, that and making JCP a much nicer place to shop, without all those bigots there.

    Not that they are actually smart enough to ever realize that.

  7. Jessica says:

    I like JC Pennys because of their good deals. I could care less about who is in their advertisements.

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