Oversaturation: Oh Good! It's Not Just Me.


It seems like not a day goes by when I hear about some new social platform launching or in development and many times I wonder, is this sustainable? It’s not just me because people with much bigger brain power and resources to much more points of data seem to be saying the same thing: is social media peaking? Are we oversaturated?

Chris Brogan, author of Social Media 101 and Trust Agents posted on Google+ today that 2012 is the year of oversaturation:

We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

Maybe it’s just that I’ve been fighting exhaustion and a head cold for the last week and am barely able to fulfill the “mom” part of my obligations let alone the “blogger” part of the job description but I have to say, that I don’t feel like I’m alone in my sentiments. So how do you decide where to pare back? Of all the bandwagons rolling by on your stream, which ones are okay to give the ol’ “Move along now” to?

Of course there’s no one-size-fits-all answer to this question! But Chris’ post may provide some fodder — a good general litmus test for who makes the cut: who adds value?

Of course, that isn’t limited to who directly contributes to your bottom line. Someone you follow on Twitter may not but they make you smile, that’s valuable.

You’re ready for the obvious corollary, right? Do YOU add value?

photo credit: stock xchng

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