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Overwhelmed By Press Releases And Pitches? You Can Make It Stop

When I started blogging, no one EVER sent me a press release. Or a photo of a celebrity to post. Or a coupon to “offer my readers.” But now? I recently started counting the number of emails I get a day that include the above, and my average is 75.

No, I’m not kidding.

I unsubscribe from every single one that offers that as an option (and you’d be surprised how many do NOT). I email the others and ask to be removed from the list. But literally NOTHING has worked.

But last week at the Mom 20 Summit last week, Kristen Howerton was kind enough to give me the secret.

We were hanging out in the early morning hours, and I mentioned how overwhelmed I am by my email.

“I’m thinking about just getting a new email address,” I said, “Just to stop the influx.”

“I stopped the problem, mostly.” She told me. “I called Cision and Vocus and asked them to remove me from their lists.”

Cision and Vocus, if you don’t know, are two agencies that offer extensive lists of media and bloggers to brands that want to promote their products. They are the two most popular holders of such lists, as far as I’ve been able to learn. They are also the source of the vast majority of the “dear blogger” pitches that I receive, as well as the press releases from national brands that have absolutely zero value to me.

I’m not sure how, exactly, I ended up on their lists, but somehow I did. So today I called them up and had them remove my name from the lists. It will probably take some time to see the impact, but I have faith that I will. I won’t say they were happy to remove me, but they did so without too much fuss.

The idea of owning my own inbox again fills me with glee. GLEE, I tell you.

If you’d like to get your name removed from their lists, here are the numbers to call.

Cision: 800-588-3827

Vocus: 800-345-5572

Good luck.

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