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Pampers Dry Max Diapers Creating an Online Dust-Up

By bethanysanders |

34190836-260x260-0-0_pampers_pampers_cruisers_size_4_economy_plus_pack_Pampers may just have reinvented the diaper.  Their new Dry Max diaper is 20 percent thinner than its counterparts, and more absorbent, too.  Plus, it uses less raw materials, including wood-based fiber, which means it’s more environmentally friendly than regular diapers.

Proctor & Gamble claims it’s the most innovative change in diapers in 25 years.  Heck, even former President Bill Clinton is impressed.

So why, then, is there a Facebook page dedicated to “Pampers bring back the OLD CRUISERS?”

It’s a little matter of marketing.  Pampers rolled out the new product to early markets, but without an advertising campaign or even new packaging, the response wasn’t pretty.  Consumers, confused about why their diapers suddenly felt thin and cheap, started a small but vocal online campaign against Dry Max.  One user, known as AedansDad22908, has posted at least 50 comments on PampersVillage.

P&G says that actual complaints about the Dry Max diapers have been in the normal range, and that they’re confident that once consumers hear about the benefit of the new diapers they’ll be pleased.  But in the mean time, the 25 fans of the Facebook page aren’t giving up.

“Keep fighting everyone our little ones are at stake,” says one mom.  While site admin Rosana Shah encourages fans to spread the word: “We are trying to make sure that everyone is aware of the pitfalls so that people don’t go out and waste money diapers that cause HARM to their kids. Please tell all your friends at Church, library, docs office, school, any where and every where,” she writes.

Is it David vs. Goliath? Would these parents be so angry if they hadn’t felt like P&G had tried to “fool” them? And are parents really this brand loyal about their diapers? I always bought whatever was on sale. Share your thoughts with us in comments.

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63 thoughts on “Pampers Dry Max Diapers Creating an Online Dust-Up

  1. maeby says:

    how do they “harm” your children?

  2. Laure68 says:

    maeby, I was thinking the same thing. This is obviously someone with way too much time on their hands and nothing better to complain about.

  3. Rosana Shah says:

    Comments
    Yes, parents are very brand loyal when they trust a company to have their kids best interest at heart no matter what the cost. Subterfuge and lying is absolutely unacceptable. I would understand P&G stating that the new Dry Max Technology being environmentally friendly and more effective, but everyone has to agree that right now that argument is a little hard to swallow since they have taken the old Cruisers which is supposedly less effective and less environmently friendly, and repackaged those as PREMIUM and are charging double the price for it. Now how would they explain THAT. You see it is very commendable when a company starts spouting about how “responsible” they are becoming when it comes to the environment. I mean, who can argue with that right? AND to top it, it is very suggestive that a former president is “endorsing” it too. Who wouldn’t go for those tactics. HOWEVER, could somebody at P&G answer the simple question of why the higher price for the OLD product and why the elitist name (PREMIUM). The response they gave on Advertising Age simply does not suffice because saying that the PREMIUM will EVENTUALLY change to the DRY MAX technology seems very unbelievable. Why bring the Old product under an elitist name on market in the first place if it is going to change anyway. Wouldn’t the costs of packaging it under a new name be more as opposed to packaging the new DRY MAX appropriately in the first place. This reeks of deception.

  4. Rosana Shah says:

    Laure68, It is not very kind to make assumptions about anyone without knowing the facts. I suggest you “catch up” on what’s going on before making needless comments. As for the “too much time” ..when it comes to my baby’s safety and the transparency I expect from a company I have been brand loyal to, I think I have every right to bring forth any and all issues I have. Afterall, we as individuals and companies only improve if and when we receive feedback.

  5. jenny tries too hard says:

    dumb dumb dumb….if you don’t like the new pampers, for pity’s sake, try the huggies, or the luvs, or the dri-bottoms, or the 7th generation, or the parent’s choice. Fire off an email if you must, but come on, folks, this is a free marketplace, we all know how it works by now, right?

  6. g8grl says:

    And still no one has posted why the new diapers “harm” the children…that’s pretty strong language not to back up.

  7. Laure68 says:

    @Rosana – I still don’t understand how these diapers “harm” children, or how it affects your baby’s safety. Please explain that. I would understand if you just said the company needs to be more transparent. But to go as far as to say this change actually harms your child makes it sound like you are out of touch with the fact that there are other families out there with problems that actually do cause harm.

    Again, maybe I am missing something and you can explain.

  8. Pencils says:

    I use Pampers Cruisers on my daughter, but haven’t come across the new diapers yet. From reading the AdAge article, it seems that some people are complaining that the new diapers cause more diaper rash, which I guess could be the “harm” that the poster above is referring to. Personally, I think it’s great that Pampers is trying, but they did a terrible job publicizing the new product. I try to use the Cruisers that have extra absorbency when I can find them–they’re great for overnights. And while the new diapers might be thinner yet more absorbent, leakage is frequently a different issue, having to do with the “seals” or whatever around the legs, not how much fluid can be absorbed. Still, I’ll try the new diapers and see how they work out. Hopefully they really won’t be way more expensive, they won’t sell.

  9. Mistress_Scorpio says:

    They only “harm” your kid if you’re putting them on the wrong end of the kid. That said, yeah, I’m pretty brand loyal and have been using Pampers Cruisers. And this little Facebook group sounds hella psycho. I wonder if these are some of the same people who lost their damn minds when Tropicana redesigned their cartons last year.

  10. P.P. says:

    Wow…we loved the old cruisers. I’m glad we’re potty trained.

  11. JCF says:

    I understand being irritated when a product you like is discontinued, reformulated, changed, etc. However, if Pampers has changed the product to one you don’t like, move on! Use another brand of disposables and find one you like just as much, or give cloth diapers a try. You don’t have to stay loyal to Pampers if you no longer like the company or product!

  12. patricia says:

    Regarding potential harm, my oldest’s tush broke out in a rash immediately if she wore anything other than Cruisers. Even the Baby-Dry from the same company caused her to break out. If she were not potty trained and P&G switched diapers on me so suddenly, I imagine I would be pretty annoyed too. My youngest’s bottom isn’t quite so sensitive, thank goodness.

  13. [...] Pampers Dry Max Diapers Creating Online Dust-Up [...]

  14. jeannesager says:

    I was brand loyal when it came to diapers because I found only certain brands worked for my daughter’s body type – but if they had stopped working, I would have simply changed over!

  15. [...] You can get the short version at the parenting blog, strollerderby, here. [...]

  16. [...] the new design in old package’s clothing. Since then a Facebook group calling Pampers to bring back the old “Cruisers” also surfaced and more and more people have joined in on the PampersVillage.com [...]

  17. justin says:

    Folks – the issue isn’t a change in the product. The issue here is that the company put the NEW product into the OLD packaging. This led customers to believe that they were buying the old product but were surprised to find a different product inside.

    It’s a bad move by the company. Transparency is the key to win the trust of the consumers. Most people wont’ care – but obviously more than a few people are upset. And that is often enough to give the company in question a wake up call.

  18. [...] the new design in old package’s clothing. Since then a Facebook group calling Pampers to bring back the old “Cruisers” also surfaced and more and more people have joined in on the PampersVillage.com [...]

  19. SoCalMom7 says:

    Baby gets a painful rash that lasts for 2-3 days. Its so painful that child doesn’t get much sleep, crying constantly. Since baby is irritated and tired, he often refuses food. That is how they harm your child!!! Since I don’t get them for free and pay big bucks for these diapers I demand quality. Otherwise I’m cheated out my money and nobody likes that. This was the stupidest move ever and I hope person that came up this dumb idea will get fired and never work corporate again!!!!!!!!!!
    For people that wonder why we would not switch(I guess you don’t have kids or its been a while since they needed diapers) THERE IS NO ALTERNATIVES!!!.P&G PATENTED this mesh LINING(important part in Cruisers) so for certain period of time so no other company can produce anything like it. I hope some of you will stop thinking that you are smarter then others and be more compassionate. Tons of parents screaming for help and all you can do is judge the wrong side. Procter and Gamble (Pampers) needs us as much as we need their product. There is a huge profit for them in diapers (if we keep buying them). .41cents a diaper about 7-10 a day=$2.87/$4.10×365=$1047.55/$1496.50 a year for one child. It takes 3 years sometimes even longer for a child to get potty trained. So that is around $4500 for three years per child. Only a completely out of his mind businessman would NOT want this kind of revenue. By the way saying to angry parents “why are you upset about Cruisers, just buy something else – it is like saying to union workers “why you strike just find yourself another job”. Not a good move.

  20. [...] Pampers Dry Max Diapers Creating Online Dust-Up [...]

  21. Brandy Bowen says:

    I am not getting the same absorbency. We used to make it through the night with no leaks, but now one or both of our kids wake up soaked.
    I have tried to save money, and use other brands, but always returned to Cruisers because they stopped the leakage, and the extra loads of laundry. I was willing to pay for that premium. However, with the recent leaks, and horrible rash (coincidentally it occurs exactly where the absorbent pad stops), I have decided that I need to change brands. There is not point in paying more, when a cheaper brand will yield the same results, but save me more.
    I have attached a picture of the rash on my son, and if you look closely, you will see that he is actually bleeding! I’ve tried all the creams and pastes, but it just keeps coming back! My poor baby! My trust in your product was so great, I never even considered that it was the diaper. I wondered why he would cry and roll away when I was putting on a new diaper. Now I realize it’s because they are stiffer (than before), and they were causing the rash, making him uncomfortable. I only wish I had put it together sooner.
    I have been a loyal Pampers customer since my daughter was born in December 2006. As long as it had the name Pampers (wipes, Splashers, etc.) I used it because I trusted the name. I now find myself wondering if I want to continue using P&G products at all. What other changes am I not aware of? Will my Tide start causing problems? I am disheartened that a company who makes childrens products, and claims to wrap them “in comfort and security right from the start”, would decide to do a major product revamp without informing us parents, and without consideration for the children. I understand we are in a tough economy, but P&G should have, and could have, pinched pennies elsewhere without causing harm to our children. I would rather have begrudgingly opened my wallet for a price increase, than be caught unaware by your changes.
    I am NOT some liberal, or conservative, nut spouting conspiracy theories. I am just a concerned mother, hurt and offended, by the decisions your company chose to make.
    As a college educated mother (business major), I understand the whole “Product Life Cycle” concept. A product is launched, and if it is good, sales RISE…but sales can only rise so far before they start to “plateau”, or fall. So at some point, you have to “reinvent/modify” your product to continue the rise in sales, and keep up with market forces. However, the “reinvention/modification” is suppose to make the product better not worse! Instead of messing with the absorbency of the diaper (it was already the best) they could have done some tapering at the legs, added the stretchy waist, or re-sized the diapers for a better fit (my chunky kids always had part of their cheeks showing – and yes a bigger size would cover it, but then they were constantly leaking because the diapers were too big!). There were plenty of ways that P&G could have modified their diapers, and increased sales, without having this problem. Despite their claims to the contrary, I wonder if (and how much) they really tested the diaper BEFORE launching it…or did they start the product testing after the first few complaints started to trickle in. If the “reinvention/modification” is so great, why would you segment the product launch, insert it into old packaging, and not announce the changes to the parents? Why wait MONTHS to formally announce the change? Why the need for celebrity spokesmen (I don’t remember a need to have them in the past)?
    In my opinion, it doesn’t feel like they invented anything! All they did was modify their product by degrading it to paper, slap their brand name on it, and pass it off as a better product. Then they took the old (better) product, raised the price (& lowered the quantity), and justified the cost by adding “Premium” to the name. All this, to save a few pennies, and increase their paychecks.
    It’s no wonder our economy is in the shape it’s in. Corporations are doing anything and everything to cut costs, and increase their profits…at the same time bankrupting the consumer they rely on to purchase their product. With all this corporate GREED, how are we as parents, and a nation, suppose to overcome these troubled times? How much money do they need?
    As parents, my husband and I have made sacrifices, to ensure that our kids get the quality products they need (diapers, shoes, clothes, food, etc.) for their health and well-being. I take offense to the fact that I made those sacrifices for a product that I felt was the best, only to find out that I had been paying for an inferior product. With our financial hardships, I could have put that money to better use…not paying for a corporate bigwig to fly by private jet!

  22. Brandy Bowen says:

    To all who asked what harm?…it causes SEVERE diaper rash…I’m not talking really red…I mean BLOOD…quarter-sized spots after every bowel movement! I tried every cream, and changed him frequently, but it would not go away…his pediatrician even dismissed it as a diaper rash. However, after one week of using Huggies, WITHOUT ANY CREAMS, the “rash” went away. I’m sad to say there are still marks that look like burn scars, leading me to believe it was some kind of chemical reaction to the new diapers. Yes we did change brands…and yes I did email my concerns. And yes I did join the Facebook group because we want to make other parents aware of the possibility it could happen to their child. Don’t judge a person until you walk a mile in their shoes!

  23. Angie says:

    Please if you feel as though we parents whom are complaining are off our rocker than please check out the pictures of babies with chemical burned bottoms on our Facebook site…Pampers bring back the old Crusiers. We are not only upset that this rash is being called “chemical burn” by the pediatricians whom people have taken their child to but also when P&G is called they are acting like its not a big deal!! Well to myself and other mothers whom have experienced this IT IS A BIG DEAL!! Pampers has been contacted to obtain and MSDS sheet and they claim they are not required to have one on the diapers so they don’t, also when asked what Chemical is activated when the urine hits the diaper they are unable to provide any answers. We are not trying to change the world but we need P&G to stand up to whats going on and act like the respectable company that we all once thought they were. One more thing when an angry parent calls in complaint of the product PLEASE DON’T OFFER THEM MONEY OFF A NEW BOX…they are not calling for that…They are calling for answers…again please feel free to visit our site on Facebook…Have a Great Day

  24. mama andrews says:

    we r not getting the same absorbency. We used to make it through the night with no leaks, but our son wakes up soaked. or worse, w/ POOP EVVRYWHERE! poo all over the sheets & his clothning & his bedtoys. even during the day, if he poos, if i dont get 2 it seconds after he does it, POOP streaming down his legs & n2 his shoes & socks! my husband picked him up 2 take him 2 the changing table after he pooped his diaper & his arms & clothes were COVERD n POOP! he & our boy had 2 b showerd & new clothes!
    we initailly had tried to save money, and use other brands, but always returned to Cruisers because they stopped the leakage, and the extra loads of laundry. I was willing to pay for that premium. However, with the recent leaks, and horrible rash that incurs as the poop streams EVERYWHERE, I have decided that I have no choice but to change brands. There is not point in paying more, when a cheaper brand will yield the same results, but save me more.
    Please if you feel as though we parents who are complaining are off our rocker than please check out the pictures of babies with chemical burned bottoms on our Facebook site…Pampers bring back the old Crusiers. We are not only upset that this rash is being called “chemical burn” by the pediatricians whom people have taken their child to but also when P&G is called they are acting like its not a big deal!! Well to myself and other mothers whom have experienced this IT IS A BIG DEAL!! Pampers has been contacted to obtain and MSDS sheet and they claim they are not required to have one on the diapers so they don’t, also when asked what Chemical is activated when the urine hits the diaper they are unable to provide any answers. We are not trying to change the world but we need P&G to stand up to whats going on and act like the respectable company that we all once thought they were. One more thing when an angry parent calls in complaint of the product PLEASE DON’T OFFER THEM MONEY OFF A NEW BOX…they are not calling for that…They are calling for answers…again please feel free to visit our site on Facebook…Have a Great Day!

  25. mama andrews says:

    I have been a loyal Pampers customer since my son was born in november 2007. As long as it had the name Pampers (wipes, Splashers, etc.) I used it because I trusted the name. I now find myself wondering if I want to continue using ANY P&G products at all. What other changes am I not aware of? Will my Tide start causing problems? will they “re-invent” my prilosec? I am disheartened that a company who makes childrens products, and claims to wrap them “in comfort and security right from the start”, would decide to do a major product revamp without informing us parents, and without consideration for the children. I understand we are in a tough economy, but P&G should have, and could have, pinched pennies elsewhere without causing harm to our children. & i DONNOT wana her ANYTHING about “goind green”!!!!! hoq is it going geeen if im required 2 wash my sons clothes, his entire bedding set, & the clothes of whichever parents bring him outa bed? I would rather have begrudgingly opened my wallet for a price increase, than be caught unaware by your changes.
    I am NOT some liberal, or conservative, nut spouting conspiracy theories. I am just a concerned mother, hurt and offended, by the decisions your company chose to make.
    As a college educated mother I understand the whole “Product Life Cycle” concept. A product is launched, and if it is good, sales RISE…but sales can only rise so far before they start to “plateau”, or fall. So at some point, you have to “reinvent/modify” your product to continue the rise in sales, and keep up with market forces. However, the “reinvention/modification” is suppose to make the product better not worse! Instead of messing with the absorbency of the diaper (it was already the best) they could have done some tapering at the legs, added the stretchy waist, or re-sized the diapers for a better fit (my chunky kids always had part of their cheeks showing – and yes a bigger size would cover it, but then they were constantly leaking because the diapers were too big!). There were plenty of ways that P&G could have modified their diapers. Even changing the look or colors or characters whose faces decorated the diapers! And, therefore increased sales, without having this problem. Despite their claims to the contrary, I wonder if (and how much) they really tested the diaper BEFORE launching it…or did they start the product testing after the first few complaints started to trickle in. If the “reinvention/modification” is so great, why would you segment the product launch, insert it into old packaging, and not announce the changes to the parents? Why wait MONTHS to formally announce the change? Why the need for celebrity spokesmen (I don’t remember a need to have them in the past)?
    In my opinion, it doesn’t feel like they invented anything! All they did was modify their product by degrading it to paper, slap their brand name on it, and pass it off as a better product. Then they took the old (better) product, raised the price (& lowered the quantity, & QUANTITY of diapers per pack. sz 4 used 2 have 30, now jst 27), and justified the cost by adding “Premium” to the name. All this, to save a few pennies, and increase their paychecks.
    It’s no wonder our economy is in the shape it’s in. Corporations are doing anything and everything to cut costs, and increase their profits…at the same time bankrupting the consumer they rely on to purchase their product. With all this corporate GREED, how are we as parents, and a nation, suppose to overcome these troubled times? How much money do they need?
    As parents, my husband and I have made sacrifices, changed the brand of products we enjoyd, decided not 2 do out 2 eat, to ensure that our kids get the quality products they need (diapers, shoes, clothes, food, etc.) for their health and well-being. I take offense to the fact that I made those sacrifices for a product that I felt was the best, only to find out that I had been paying MORE for an inferior product. With our financial hardships, I could have put that money to better use…not paying for a corporate bigwig kids 2 have a new mercades!

  26. Robyn B says:

    I have been a loyal Pampers customer since the birth of my daughter in July 2006. Target had a sale on big boxes, so I dropped $70 on 2 packages of what I thought were my beloved Cruisers. To my dismay, I received these inferior newly designed Cruisers. My 16 month old son, who never has had even a minor diaper rash (like I don’t even keep cream in my house), broke out in a horrible rash that lasted over a week. I had to slather him in Triple Paste ( an expensive diaper cream) to rid him or the rash. We’ have had several poop leaks and urine leaks. I was told to go up a size. My son is 24 lbs and is wearing a sz 4. He does not need a sz 5. Messes and rashes aside, I am very disappointed that I was sold a product than was different than was advertised on the box. The only positive thing I can say is that P&G did refund me $50…..not the entire $70 that I paid.

    I have always paid extra money for the crusiers diapers over the baby dry diapers becasue of their likeness to the swaddlers. They are soft and have the wonderful mesh liner that the new Cruisers is lacking. I am going to be trying Huggies when I make my next diaper purchase.

  27. mad@pampers says:

    After having too buy some new diapers I got some of these new Pampers in the old package and they are horrible they can take maybe one wetting and in some cases the bottom off the diaper feels wet. The diaper is thinner which always seems like a great thing but if they cannot hold as much or at least hold it properly they are worthless. I loved Cruisers it was a great diaper could hold an ocean before these “dry max” diapers in the Cruisers packaging came along and stopped all that. The mesh liner and the absorbency were great why did they have too change?
    You can really feel the gel pellets in the diaper now, slightly a rough feel which is not as comfortable on your baby or toddler. I say pampers should just bring back the old cruisers in their old packaging and if you need too sell these “dry max” diapers change the look and lower the price way down. I would rather buy the cheap drugstore brand diapers than these.

    I agree with a lot of what has been said here…pampers is not the quality diaper it used too be and that is sad. Maybe eBay has some older cruisers available and I can stock up before pampers decides too start making the diapers smaller and even less absorbent than these new ones.

  28. courtney says:

    i use to use cruisers in the purple colored box… then i switch to cruisers extra aborbancy beacuse the regular cruisers didn’t seem to be doing the job anymore. i love the extra absorbancy. i am confused as to which diapers were switch without you knowing? and which caused the rashes/burns.

  29. Marie H says:

    Honestly folks, I have never liked the “cruisers” because they always leaked. They never had the “absorbancy” of an overnight> I don’t believe they were designed for overnight but more for daytime when little one starts to crawl (here goes the mesh for going around the leg). The ones that look like Cruisers and that had the “absorbancy thing” like the “baby dry” are “Baby dry Extra protection overnight” (it’s a blue packaging). So when I receive my samples, I was happy to see that the cruiser changed. If your babies have rashes I suggest to go for a Huggies “pure and natural”, that’s the only Huggies that are soft and well fitted.

  30. Amanda B. says:

    My daughter developed open, bleeding sores after Pampers switched to the new diaper. She wasn’t sick, was in the proper size, and there were no changes to her diet. As I complained to Pampers, when nothing changes but the diaper, it’s the diaper that’s causing the problems. I’m glad that other people are not having problems with the Dry Max Cruisers, but for those people to suggest that I have too much time on my hands for speaking out about Pampers changing their product, failing to notify customers of that change, and then basically blaming my daughter’s bleeding bottom on the fact that I must be incompetent and not caring for her properly pisses me off, to put it mildly. I’m glad that some of you, including the author of this post, have children without sensitive bottoms and can diaper them with whatever is on sale. When you child has sensitive skin, you’ve tried every diaper on the market, and this is the one diaper that they don’t get rashes in, you’d be angry too if they changed the product, didn’t tell you, and continued to charge you premium price while telling you that you’re just too stupid to appreciate what a wonderful change this is.

  31. [...] by mcberry in Uncategorized. Leave a Comment Since its release there has been a bit of “controversy” on the effectiveness and marketing of the new Pampers Dry Max diaper. Here is a chance to [...]

  32. Heather says:

    WHY Pampers? WHY???

    Cruisers were the best diaper on the market. If it’s not broken, then don’t fix it!

  33. Deanna T says:

    Wow! i googled pampers dry max and rash to see what, if anything, was going on with my poor babys bum and the new diapers! i had no idea this was what pampers was pulling on us! shame, pampers! shame! i will be purchasing another brand (aftere beind die hard pamper loyal for eons) a.s.a.p! and hopefully her wicked bumpy bleeding rash goes away soon!(this on a baby who since birth has never had a rash!)

  34. Edward M. says:

    I opened a new box of Pampers Cruisers (3) and the first thing I noticed was the smell. I work in a research lab so I am acutely sensitive to the smell of chemicals, which I detected, only slightly masked by a penetrating perfume smell. I looked on the box to see what had changed, and there was no indication that these were “Dry Max” Pampers – only the smell gave it away that something was different. The smell only got worse after my son had wet the diaper, and it was then that I noticed some irritation on his groin – a red rash that I treated with diaper cream. From there, the rash only got worse as I continued to use these diapers and I fully believe that the diapers were the source – either because they were less absorbent than we were used to with other Pampers Cruisers, or because of whatever Dry Max is chemically. Needless to say, I am furious that Pampers has taken a dependable product and totally screwed with a good thing – all to spin the marketing? Were these things ever even tested before being rolled out? I have posted comments on Facebook, along with hundreds (now) of others who have had similar problems and are as angry as I am. It won’t be long before this product is pulled, and some lab somewhere does the tests on Dry Max to show that urine + the chemical in Dry Max = a toxic substance. I plan to be on that class action suit when it comes up. We’ll also only buy other brands now because our trust in Pampers is shot – to roll out a new product without informing the consumer is unacceptable.

  35. Cathy V. says:

    DRY MAX caused BLISTERS on my 4 month old ..

    I noticed severe blisters on my 4 month old Daughter, after 1 day of using the “improved” Swaddlers with/ Dry Max. I have used the original Swaddlers since the moment she was born. I loved them (only diaper that my daughter hasn’t pooped through) & never once had a spot of rash until now. Nothing has changed in our routine, except for the new package of diapers with dry max. I used them less than 24 hours and by this morning she had SEVERE skin IRRITATION with 1 inch and larger open BLISTERS. I HAVE NEVER SEEN MY DAUGHTER IN THIS MUCH PAIN! The blisters are bright red, raised, liquid filled until they open, then they resemble pealing skin type chemical burns.

    I have no choice but to switch brands since Dry Max is now in EVERY Pampers product, even the Sensitive Swaddlers. I hate to imagine what Dry Max causes a baby with sensitive skin. PLEASE, BEWARE OF DRY MAX!!!!

  36. Niki says:

    My son has also developed a rash from the Pampers Dry Max diapers. He’s always had sensitive skin and eczema, but broke out horribly. My doctor asked if I switched anything and I hadn’t…….then realized he broke out with the rash around the same time the cruisers “flex” switched to the “dry max”. I felt so bad I hadn’t figured that out on my own before his rash got so bad. Anyone have any suggestions for another type of diaper that is good for little ones with sensitive skin? Thanks!

  37. Addie Baklinski says:

    The reasons people are in such an uproar, is because these new diapers are causing what doctors are diagnosing as chemical burns! DO SOME RESEARCH

  38. Joanna Dye says:

    I’ve been a loyal Pampers customer for years, currently I have a 3rd child in diapers. Why this is a big deal is because the new Dry Max products cause horrible skin reactions in many babies/toddlers. My daughter for one developed an open, bleeding, painful rash. She became red after the first Dry Max diaper and by diaper three we were at the pediatricians office with diaper rash that looked more like a chemical burn.
    Like other parents I contacted Pampers after this occured and in so many words they told me that this diaper rash couldn’t have possibly been caused by their product and for the most part hinted that perhaps I don’t keep my baby clean or had done something else to cause my baby harm. FYI, no she wasn’t teething, had no dietary changes or changes in detergent or soap or other household products, was not sick or on antibiotics and is bathed regularly. The horrible rash/burn worsened until we stopped using Dry Max.
    As far as Pampers claiming these new diapers are more ecologically friendly I’d like to point out that they are so far less absorbant than their old diapers that you have to change your baby 2 to 3 times more often. Could you please explain to me how that could equal less waste? Pampers has stated that it costs less to produce the new diapers, (A savings that has not been passed on to the customer) and their new inferior product causes users to have to consume and THROW AWAY more diapers. It seems like the “bottom line” is profit with no regard to the bottoms in the new “Cry Max” diapers.

  39. Jami says:

    My son has been in excruciating pain from a CHEMICAL BURN caused from the new Pampers Cruisers for nearly two weeks now. The only thing in our routine that changed was the diapers. I got a coupon so I figured we would try them. My son has always been a Huggies baby but I figured they would be comparable! And, I’m sorry I ever made that mistake. It went strainght to a full force bleeding & oozing “rash” after a day of using them. He doesn’t have sensitive skin and has never had a rash since he was born. I was up for 3 nights in a row to his blood-curdling cries of pain. My son is generally the happiest baby ever…so I knew this wasn’t just a normal diaper rash. The doctors confirmed that it was in fact a chemical burn and suggested I contact Pampers & complain…You better believe I did and all they had to offer was that I was probably not changing his diaper enough or I was not using the diaper correctly!!! I am looking further into this and will male sure they take responsibility for the pain my baby boy sustained!

  40. Georgia says:

    Trust me this is much more than a matter of lack of advertising considering the turn around. These “new and improved” (yeah, right) diapers caused my 2 year old a horrible blistered rash on her privates/bottom. We spend over $150 for prescription creams before realizing it was the new diapers that were doing it. Poor baby girl screamed in pain every time we changed her diaper. Then we switched brands and the rash was gone overnight. THIS is what these new diapers are doing, and P&G has the nerve to blame parents and say their diapers aren’t unsafe at all. If it was just a kid or two with sensitive skin having these reactions, I’d say okay, they’re right. But it’s LOTS of kids this is happening to. Would you be so nonchalant about it if it was your kid’s butt on the line?

  41. Laura says:

    How do Pampers with Dry Max “harm our children?” In my 2.5 year-old son’s case, they caused blood & pus filled boils all over his diaper area in less than 24 hours of use. Up until this point, we have used only Pampers & he hardly ever has a rash. He hasn’t been able to sit down in a week & I can’t pick him up by supporting rear-end–I have to support his upper legs instead, otherwise he’s in too much pain. And when each of these boils popped and blood & pus ran down his leg, he screamed bloody murder for a half hour straight. I don’t care that P&G reformulated their diapers–I can always switch brands. But when there are this many people experiencing the same kinds of problems from the product, they ought to at least indicate on the package that the product could cause problems & if it does, to discontinue use. Otherwise parents may think their child has some other issue (i.e., bacterial infection or yeast infection) and can prolong the child’s agony by mis-treating the problem.

  42. ajones says:

    My daughter also developed a diaper rash since buyting the new dry max cruisers. She doesn’t have sensitive skin, but has it almost every day this past week. I have been using them for a week now. They also leak terribly. I have not had an issue with leaky diapers since she was born. She is 2 now. I have a hard time believing it isn’t the diapers when last week, using the old diapers, they worked just fine. I don’t care about the advertising or changing of the product to help the environment. That is a great concept and I am all for it. I just want the quality that I have come to expect from pampers to continue. I feel that isn’t the case right now.

  43. Leisha says:

    CommentsNow it makes sense. I couldn’t figure out why my baby has blisters on his bottom right along where the diaper ends. Doesn’t look like diaper rash at all but actually blisters. He doesn’t seem to be in any pain, but I won’t be buying those. Luckily he only wore one.

  44. ivys mum says:

    Try gdiapers. They’re better than traditional disposables anyway. As for “the quality I’ve come to expect from Pampers” and the complete over-analyzing of a company’s marketing strategies by consumers, its time to grow up. If you have enough time to analyze how much “transparency” you expect from a diaper company, then you probably haven’t realized that 50,000 children died of starvation last night, or done anything about it. Not preaching, just saying…let’s keep it all in perspective. There are parents out there without clean water, and while we’re all sitting around bickering about how we as American consumers somehow “deserve” a better, cheaper, more innovative product just because we want it, there are children and parents out there who are ACTUALLY suffering (from more than an itchy bum.)

  45. Sarahtk says:

    To call it a “rash” is not even close to what’s happening here. My baby has CHEMICAL BURNS on the insides of his legs and buttocks. And the way that Pampers and Procter and Gamble have responded? Completely denying the possibility of accountability on their end (despite so much evidence)? And making parents feel responsible for “not changing diapers regularly enough”? I am furious. But mostly, so so so sad for my hurting baby.

  46. Bob in SA says:

    Dry Max is failing in our home. I too felt that the changes in the Pampers would be trivial, but was wrong. We just switched this week to the drymax variety and our daughter has had a wet bed for 3 of the last 5 nights. This is a rapid increase from once every 5 months. I used to work nursing homes and have changed near 10,000 diapers on the elderly so I have never had problems with placing diapers on correctly with our child. Just finished changing a whole bed again and the only difference is the new DryMax diapers. I don’t see any reason they would cause harm, but I can’t justify paying $40 a box for diapers that are useless. Will ask Pampers for refund of remaining portion and the two unopened boxes; will aslo try other brands. The problem is not hype, the new DryMax diapers fail and really Pampers should have known better.

  47. vjk says:

    ok here goes. Harm-what harm? any parent that has had a child on antibiotics and dealt with a child who’s bottom reacts to the antibiotics is what I am talking about not a typical diaper rash. When it takes 2 people to change your child because their butt is so red and blistered that it is painful to even wipe them that is bad! As for the leaking 3 nights in a row and the diaper is not as soaked as her and the bed. So something is off about these diapers. Put one up to your nose and take a deep breath they smell chemically. As for switching brands it was what I am on the way to the store to do however in this economy we should all know diapers are expensive so here I am as with many others stuck with a box of diapers that I will not use nor will I donate them and hand this problem off to another parent. $30.00 thats a lot of money.

  48. SW's Momma says:

    The “harm” comes from many many children getting chemical burns from the new “dry max” product. It has little (if anything) to do with the diapers being “thin and cheap” and everything to do with numerous children and babies being taken to their doctors just to find out a once beloved product is cause physical harm.

  49. J Terrio says:

    Comment I tried to get a MSDS ( Material Safetu Data Sheet on
    Dry Max from P&G.Good luck if you can.By federal law, we can request and get an MSDS on any chemical used in the products we use.

  50. Mom of two says:

    I have a 5 year old and a 10 month old I have always used Pampers. Recently bought a box of the new pampers with Dry Max. 3 days ago my daughter was sitting in her high chair eating and got really really fussy! To say the least. I thought she was just overly tired and hurried to get her a bath and ready for bed. When I got her diaper off she had a very bright noticeable redness almost like a sunburn on her private area. When I put her in the tub she started grabbing at the rash and fussing in discomfort. She has never had a a diaper rash before and she is 10 months old. My 5 year old boy had much more sensitive skin and had a tendency to get diaper rashes. Nothing like I experienced with my daughter the other day. At the time I didn’t know what to think about the sudden extreme rash. Then tonight I open my home web page to see a headline on MSN about an investigation into these new diapers. Coincidence I think not. I will not be using these diapers again.I didn’t have as hard a time getting the rash to clear up as some mothers have stated. Cleaned with soap and water, rinsed, applied Butt Paste and frequent changes and the rash gradually went away over a few days. Thanks to all who have provided helpful feedback about there experiences with this product as it might have taken me a little longer to pinpoint the cause of my daughters rash. I didn’t even consider the idea that it could be the new technology of the diapers I have been an avid user of.

  51. sydnet says:

    maeby and laure, please think before you comment. There have been many complaints just among the mothers that I know regarding these “new and improved” diapers. Babies who never had rashes with the old Pampers are now getting severe rashes…isn’t that worth “complaining about”? I have not tried the new Pampers and I don’t plan on it. I used to be loyal to Pampers but no more!

  52. [...] Bethany Sanders reported on the initial shots fired in this battle on Strollerderby back in January,…and noted that some of the dismay came from a marketing choice–Pampers didn’t explain that the new diapers felt thinner (and “cheaper”) because they’re meant to be more environmentally friendly, and parents may have felt like the different diapers amounted to a Pampers bait-and-switch. But it’s gone beyond 25 members of a Facebook page; that page is 5000 members strong now, and, as Madeline Holler reported yesterday, the U.S. Consumer Product Safety Commission has launched an investigation. [...]

  53. childzen says:

    the reason we switched to using bambo nature diapers. they are 100% natural inside and still fit like pampers. we buy them here… nurturetheseed.com

  54. [...] StollerDerby wrote about Pampers back in January.  Possibly the earliest mention. [...]

  55. [...] StollerDerby wrote about Pampers back in January.  Possibly the earliest mention. [...]

  56. [...] January, disgruntled parents started a Facebook page, “Pampers Bring Back the OLD CRUISERS/SWADDLERS.” It now has more than 7,300 members [...]

  57. Kim says:

    My little girl has a sensitive bottom. I’ve tried various diapers and most caused rashes, so I always went back to Cruisers. We tried the new cruisers and she got a serious rash…that almost looked like a chemical burn. She was in a good bit of pain. Stopped using them…before I ever heard of other people having this problem. Using the Easy-ups and planning to potty train soon. I didn’t call the company or make a big fuss…I just stopped using the product.

  58. jenny says:

    We tried the new huggies because the old ones were nice, but theses new and improved were just the reverse. My son got so red and burnt that we could not even touch him with screams. Water could not touch him he screamed. All other rashes he got were cure with cream less then 12 hours for over a week we applied creams and could not get results. Only results happened when he switched to huggies and left him out to air. these new pampers are the worse diaper ever!

  59. Katherine says:

    My 19 month old has used Pampers Swaddlers ever since she was born. Honestly I have not seen any difference in the diapers since the dry max change. She has not had a diaper rash since she was like 2 months old. And that was before the dry max change. She has not leaked from the diaper either. Honestly I didn’t even realize the diapers were different. They look exactly the same. I thought the dry max technolgy declaration on the box was just a marketing ploy.

  60. Vanessa says:

    CommentsThe rashes & burns r completely real!! My baby girl doesn’t want to urinate because it burns & literally stands there holding herself & cries because she is In pain. She’s been walking funny or not at all! This is sad that P&G is trying to protect themselves instead of considering that this could be factual!  & I do change my baby often. She’s 1 1/2 & has only had 1 (antibiotic induced) rash in her life! So it’s not my problem, but theirs!!  Mom’s BEWARE!!

  61. Jennifer says:

    Add me to the list. I used a pampers drymax last night and my baby had a crazy rash. It was so bad that He cried for about ten minutes when I put the cream and new (different brand) diaper on. This morningthe rash was better. It must be the diapers. No more Pampers for us.

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