Panera Opens Panera Cares 'Pay As You Wish' RestaurantsDanielle Smith
It sounds so idealistic: relying on the good will of the people. Can it possibly work? If you give people the OPTION of paying for their food in a restaurant, will they really do the right thing?
Panera Restaurants and their non-profit Panera Cares count on just that for the survival of four of their individual restaurants. It started in the St. Louis area in early 2010; one of their oldest cafes was converted to what they call their ‘non-profit-based-cafe-model‘, a Panera Cares Cafe. Donation boxes replaced cash registers and customers were given the option of paying for their food and drinks, or rather, paying what they think their meals are worth.. And they have just recently opened their fourth location.
Why do they do it? Very simply, to help raise awareness about the epidemic of hunger in our country. Do customers pay or take the food for free? Panera executives tell NPR, the model is working and many of their customers are generous. This is what has allowed them to open more cafes.
What do you think about the ‘non-profit-based-cafe-model’?
My thoughts in the video….
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