Categories
Loading
Welcome to Babble,
Settings
Sign Out

Get the Babble Newsletter!

Already have an account? .

Pink iPad, Blue iPad

Steve Jobs, the cat-stroking (I stole that), mad genius behind Apple and its amazingly successful iProducts, is know for his marketing prowess. Which must mean there’s something behind the print ads for the company’s new iPad. Some feature women, some feature men. Guys are doing serious “man” things and women are, well, organizing photos (so feminine!).

What’s behind this, ask Avi and Michal Schick, parents of five ranging from 7 to 18 years old. The couple is considering an iPad purchase, but since they’re raising both boys and girls, wonder over on Slate’s Double X if they should get two: one for boys, one for girls.

After all, if Steve Jobs thinks the ability to download a Nicholas Sparks’ novel with be the selling point for women (right? You want one now?), then it must be so. Same goes for men, who will be enticed by the more butch Wall Street Journal, featured in the man ads.

The Schicks ask of the ads:

Do they reflect an unspoken reality about the different interests of men and woman? Do boys and girls use their iPads, iPods, and iPhones differently?

Clearly, Apple is also selling a fantasy, the couple argues, since both ads feature the man/woman kicking back with an iPad on the lap, only the woman gets a kid playing in the background. Never gonna happen.

(Side note on girl appeal: those shoes in the lady ads introduce a frump factor to the iPad that I never thought possible.)

In any case, here’s hoping Apple gets real and starts making them in pink and blue. Each pink one should come with a can of this.

More Posts

Germans Invent Cuddle Spray

Swedish Docs Stop Circumcisions

When Dad-to-Be Thinks Birth is Nasty

Stop Overpraising. Now.

Banned! No More Happy Meals Toys in Silicon Valley

Beginning of the End of Happy Meals

One Year After H1N1 Panic, a Mother Lives With Regret

Film Questions Right and Wrong in Parenting

The Nigella Lawson of Breast Milk Comfort Food

Insanely Expensive Baby Gear

Two Similar Hospitals, Two Vastly Different C-Section Rates

Should a Severely Disabled Mom Get to See Her Kids?

Photo: Slate.com

FacebookTwitterGoogle+TumblrPinterest
Tagged as: , , , , , ,

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, profile photo and other personal information you make public on Facebook (e.g., school, work, current city, age) will appear with your comment. Learn More.

FacebookTwitterGoogle+TumblrPinterest