Steve Jobs, the cat-stroking (I stole that), mad genius behind Apple and its amazingly successful iProducts, is know for his marketing prowess. Which must mean there’s something behind the print ads for the company’s new iPad. Some feature women, some feature men. Guys are doing serious “man” things and women are, well, organizing photos (so feminine!).
What’s behind this, ask Avi and Michal Schick, parents of five ranging from 7 to 18 years old. The couple is considering an iPad purchase, but since they’re raising both boys and girls, wonder over on Slate’s Double X if they should get two: one for boys, one for girls.
After all, if Steve Jobs thinks the ability to download a Nicholas Sparks’ novel with be the selling point for women (right? You want one now?), then it must be so. Same goes for men, who will be enticed by the more butch Wall Street Journal, featured in the man ads.
The Schicks ask of the ads:
Do they reflect an unspoken reality about the different interests of men and woman? Do boys and girls use their iPads, iPods, and iPhones differently?
Clearly, Apple is also selling a fantasy, the couple argues, since both ads feature the man/woman kicking back with an iPad on the lap, only the woman gets a kid playing in the background. Never gonna happen.
(Side note on girl appeal: those shoes in the lady ads introduce a frump factor to the iPad that I never thought possible.)
In any case, here’s hoping Apple gets real and starts making them in pink and blue. Each pink one should come with a can of this.