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Pinterest Leaps Into Third Place

In a move that shocks, well, no one I know, Pinterest is now the third most visited social networking site in the world after Facebook and Twitter.

Experian Marketing‘s “highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers.” The top three trends they noted in this year’s reports are pretty interesting (you can see the whole report here):

  • Pinterest is the third most popular U.S. social networking site behind Facebook and Twitter, with traffic up nearly 50% in February 2012 compared to January 2012.
  • Consumer Goods industry Facebook ad campaigns experienced the highest conversion rate of 58%, followed by Retail at 49% and Dating Services at 45% in 2011.
  • Ninety-one percent of today’s online adults use social media regularly.

Pinterest’s meteoric rise has stunned the marketing community, not just because of how incredibly popular the site is but because it’s such an awesome marketing tool, as noted in this infographic. Pinterest has become the number one driver of traffic to many retail sites.

Pinterest, in case you live under a MomCrunch rock, is the site where you can create digital vision boards of all your favorite things. It’s the perfect tool for learning about crafts, cooking, or home decoration and design. Also quite interestingly enough, unlike every other social media site, Pinterest’s users are concentrated in the Midwestern section of the United States. According to the report:

However, the Social Networking category as a whole over-indexes on share of visits from Northeastern states while Pinterest over-indexes on visits from the states in the Midwest, Northwest and Southeast. This data indicates that Pinterest visitors have a different profile versus their counterparts visiting other social networking sites such as Facebook and YouTube.

Here’s a visual from the report.

Pinterest is definitely the social network to watch. Any bets on when it overtakes Twitter?

 

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