Possible Reprieve For OWN Network: Are Any Moms Out There Watching?Danielle Sullivan
What’s your favorite OWN show? Go ahead, think about it, I’ll give you some time…
Still can’t think of one?
Sadly, I’m not surprised.
If you’re like many other busy moms, you may not have ever watched Oprah Winfrey’s much anticipated new network yet. Oprah fans, for one reason or another, just have not gravitated to OWN. So far, it’s not even a year old yet has already lost a multitude of cash. But there may still be some hope as Comcast has agreed to widen their distribution.
Jezebel reports that Comcast has agreed to bring 3 million new viewers to OWN. It looks like it’s just in time, too.
A few weeks ago, the Rosie Show, hosted by the often controversial Rosie O’Donnell (which was hoped to attract a huge audience as Rosie did years ago with her morning talk show) fizzled out. The ratings hit an all-time low, and after many show and set changes, Oprah finally had to pull the plug on the show entirely. The last show was this past Friday.
I gotta admit, I am one of the very few, it seems, who is enjoying the network. I loved the Oprah Behind the Scenes that was one of the first shows back in the fall. I also really liked Masterclass, where successful people and often celebrities recount how they became successful. I simply adore Super Soul Sundays, a two-three hour long spiritual journey with people like Wayne Dyer and Deepak Chopra. Oprah’s Next Chapter recently drew in the highest ratings at 3.5 million viewers when she interviewed Whitney Houston’s daughter, Bobbi Kristina Brown last month.
And while I am enjoying the OWN network, I can certainly understand why it is having issues. With the Rosie Show, the set and the tone kept changing, and end up being a very boring, drawn out one man show with no audience. Other times on OWN, there is nothing to watch. Sometimes, I’ll tune in and find that there is an all day showing of Prison Wives or Dr. Phil.
I think we have to remember that this network is new and with any new (and huge) undertaking, things must get worked out and fine-tuned. The shows that are good are spectacular. I have yet to find anything even remotely close to Super Soul Sundays on mainstream TV. I hope that new shows will attract and keep a good audience. Iyanla Vanzant is set to start a new edition of Lifeclass in which she and Oprah discuss topics like regaining your personal power, letting of the past, and offering forgiveness with an in-studio audience and a live web audience. It is highly interactive and very inspiring as people all over try to collectively get their act together and work at becoming a better version of themselves.
But one or two shows won’t be enough to sustain a loyal following.While I think many of the shows would naturally draw in moms, it’s easy to get disillusioned when the programming is sketchy and sporadic at best. The question remains if OWN will ever attract a large enough group of loyal followers to keep moving forward. I hope it does.
What about you? Have you watched it? What is your favorite show(s)? What show(s) do you think deserves to be booted?