You would think a movie complex awesome enough to boast large and comfortable seats, two out of six theaters with 3D digital technology, and online seat booking wouldn’t need to do much advertising.
But the new movie theater in Praia de Belas Shopping Center in Brazil is so awesome that it’s advertising nonetheless. Ad agency Glocalcomm developed a series of print ads featuring kids as classic adult movie characters in an effort to remind “moviegoers of a fun, playful and adventurous cinematic world,” according to My Modern Metropolis.
The effect? Total awesomeness. Take a look:
Photo credits: Marcelo Nunes/Globalcomm
More from Meredith on Strollerderby:
- ‘The Daddy Saddle’ and Other Hazardous Toys that Make Me Glad I Wasn’t a Parent in the ’50s and ’60s