It’s not every election season that you see Big Bird featured in such a serious yet sarcastic way, but that’s just how the Sesame Street super star was used in President Barack Obama’s new campaign ad. On the heels of the mention in Mitt Romney’s debate speech, Big Bird has become a rally cry – on both sides – on the topic of government spending.
Neil DeGrasse Tyson, the well-respected astrophysicist, tweeted, “Cutting PBS support (0.012 percent of budget) to help balance the Federal budget is like deleting text files to make room on your 500Gig hard drive.” It’s not a huge part of the government’s spending but yet Romney has attacked it as if it was.
In the ad, which debuted this week, Big Bird is shown sarcastically as a “menace to the economy.” With the voice over saying: “Bernie Madoff. Ken Lay. Dennis Kozlowski: Criminals. Gluttons of greed. And the evil genius who towered over them?” as the iconic silhouette of Big Bird appears on screen.
“Big. Yellow. A menace to our economy. Mitt Romney knows it’s not Wall Street you have to worry about, it’s Sesame Street,” the ad says.
When I saw the ad, I was surprised that Sesame Street would allow a political party to use Big Bird for their promotional ads, but as it turns out, they didn’t
Sesame Street wrote on their blog: “Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down.”
Check out the ad below. What do you think about Sesame Street becoming part of the political debate?