"Is it Just Your Ego?!?" -- Why Are People Really Quitting Klout?5MinutesForMom
As social media influencers opt-out of Klout and delete their accounts, opinions are getting fiery in the online world.
What IS the real reason people are rising up against Klout — and why have the social media masses grown so angry so suddenly?
As I sit back and watch the Klout storm, I definitely have my own opinions of Klout and why companies can’t count on Klout scores. But I haven’t deleted my account and I don’t imagine I will be any time soon.
There are some serious concerns with Klout and their social media metrics. As Cecily Kellogg posted here at MomCrunch, Klout is having a bad month with significant issues such as privacy and duplicate accounts.
And these issues are legitimate. Klout definitely has not only some huge PR problems to deal with as some social media pros toss them out, but Klout has technical and ethical problems to solve.
Of all the posts I have read, two stand out the most: Pam Moore’s detailed list of reasons why she is quitting Klout and Schmutzie’s explanation, Why I Quit Klout, Why You Should, Too, And How To Opt Out. (Thanks to Cecily for linking to those posts in her post, Klout Adds Google+, But Will It Help Klout?)
Yet, despite these understandable concerns, others such as Jason Falls are coming out swinging at the Klout quitters, accusing them of quitting because of their egos:
Pardon the rant today, but if I see another melodramatic blog post about how you’re quitting Klout and canceling your account, I think I might vomit. Doing so not only confirms your ego was so huge that you thought your Klout score mattered in the first place, but trumps that because you’re admitting you’re quitting Klout because, after your score went down, you decided it didn’t matter as much. Poor baby! — Social Media Explorer
Yes, the storm did seem to build with the shock and horror of the algorithm changes that caused so many of our Twitter scores to plummet. It was frustrating to have numbers that we know that companies are using to rate our social media influence drop so drastically.
But I would argue that those frustrations were not rooted in “ego” as much as they were rooted in the reality that we professional bloggers know that even though Klout is NOT an accurate representation of a social media influencer’s ACTUAL influence, companies use their numbers to rate us.
But, ego or not, the algorithm change was the catalyst that turned some swirling concerns about Klout into a full scale social media hurricane. And, like any hurricane, the heat out there is fueling its fury. We will have to watch and see if Klout will be intact and standing when it finally blows over.
Are you “Quitting Klout?” Do you think damaged egos are to blame for this social media storm?
Read more of Janice’s posts at 5 Minutes for Mom.
And don’t miss a post — follow @5MinutesforMom on Twitter!