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"Is it Just Your Ego?!?" — Why Are People Really Quitting Klout?

By 5MinutesForMom |

KloutIt is a social media exodus — “quitting klout.”

As social media influencers opt-out of Klout and delete their accounts, opinions are getting fiery in the online world.

What IS the real reason people are rising up against Klout – and why have the social media masses grown so angry so suddenly?

As I sit back and watch the Klout storm, I definitely have my own opinions of Klout and why companies can’t count on Klout scores. But I haven’t deleted my account and I don’t imagine I will be any time soon.

There are some serious concerns with Klout and their social media metrics. As Cecily Kellogg posted here at MomCrunch, Klout is having a bad month with significant issues such as privacy and duplicate accounts.

And these issues are legitimate. Klout definitely has not only some huge PR problems to deal with as some social media pros toss them out, but Klout has technical and ethical problems to solve.

Of all the posts I have read, two stand out the most: Pam Moore’s detailed list of reasons why she is quitting Klout and Schmutzie’s explanation, Why I Quit Klout, Why You Should, Too, And How To Opt Out. (Thanks to Cecily for linking to those posts in her post, Klout Adds Google+, But Will It Help Klout?)

Yet, despite these understandable concerns, others such as Jason Falls are coming out swinging at the Klout quitters, accusing them of quitting because of their egos:

Pardon the rant today, but if I see another melodramatic blog post about how you’re quitting Klout and canceling your account, I think I might vomit. Doing so not only confirms your ego was so huge that you thought your Klout score mattered in the first place, but trumps that because you’re admitting you’re quitting Klout because, after your score went down, you decided it didn’t matter as much. Poor baby! — Social Media Explorer

Yes, the storm did seem to build with the shock and horror of the algorithm changes that caused so many of our Twitter scores to plummet. It was frustrating to have numbers that we know that companies are using to rate our social media influence drop so drastically.

But I would argue that those frustrations were not rooted in “ego” as much as they were rooted in the reality that we professional bloggers know that even though Klout is NOT an accurate representation of a social media influencer’s ACTUAL influence, companies use their numbers to rate us.

But, ego or not, the algorithm change was the catalyst that turned some swirling concerns about Klout into a full scale social media hurricane. And, like any hurricane, the heat out there is fueling its fury. We will have to watch and see if Klout will be intact and standing when it finally blows over.

Are you “Quitting Klout?” Do you think damaged egos are to blame for this social media storm?

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janicecroze

5MinutesForMom

Janice Croze and her identical twin, Susan Carraretto, are the founders of 5 Minutes for Mom – a mom blog committed to promoting and connecting the online mom community. Janice is also a photographer who specializes in children's photography. You can find her photography work at janicecrozephotography.com.

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0 thoughts on “"Is it Just Your Ego?!?" — Why Are People Really Quitting Klout?

  1. Julie says:

    Yes, I quit Klout. I didn’t have a great score (before or after the changes) and really didn’t see the point of having “something else” to check regularly or keep up with. It was just another thing in the “rat race” of blogging. For me quitting was more about the privacy concerns – as well as the “keeping up with the jones’” effect that it is having with people.

    I’m interested in being a blogger, and maybe someday a published writer. But for me, I just don’t need to know how “influential” I am. I have my friends and will continue to interact with them… no matter their klout score. (And I would hope they would do the same for me.)

  2. Barb @ A Life in Balance says:

    I quit Klout because of the privacy concerns and my concerns as a parent. I don’t think it’s fair to lump people who quit Klout into one group, and seeing that type of criticism from Jason Falls and other bloggers concerns me, too. Social media isn’t perfect, and this type of issue was bound to happen with any one of the tools. None of them do everything.

  3. Kristi says:

    Ego? No, I don’t think so. I didn’t quit Klout and I still feel that it shows my engagement in social media based on my own ranking. I can see who I influence without the need of Klout. It shows in my blog comments, site stats, twitter followers, page fans, etc. Klout creates an added bonus. It’s not the end all of what my standing is.

  4. Mommie Daze says:

    I haven’t quit Klout. Yet.

    I do wish companies and brands who use these types of scores exclusively to determine influence would educate themselves about ranking sites. Depending on the algorithm used, each site – Klout, Compete, Alexa etc. – will give you a different answer. Alexa ranking is one companies ask for often, and it’s even less accurate than Klout. By simply installing Alexa’s toolbar on your browser you can lower your rank. How does that determine influence?

    I think a lot of bloggers were angry, because they know some PR person somewhere will look at their falling score and determine that their influence has decreased even if it hasn’t. It’s completely our of the blogger’s control, and if they rely on blogging for income a decreased Klout score could affect their bottom line.

  5. Traci says:

    I haven’t quit Klout and likely won’t anytime soon. But I am certainly less enamoured with it than I was earlier this year. My main issue with it is the lack of consistency. And the new algorithms are questionable at best. Add to that things like the “Facebook oops” last weekend that caused scores to plummet by 10 points or more overnight – only to be “fixed” by mid-morning … it just seems to me that Klout is trying too hard to be too important. It really was something I found interesting (and sometimes amsuing) – but lately Klout has just become irritating. I’ll stick around, but I won’t put much value in my Klout score for now.

  6. Lisa says:

    Yes, I quit Klout. Despite all the changes, my score never wavered more than a point or two. I’m a blogger with several sites and am very choosy about which sites and activities are worthy of my time–there is much out there to choose from. MomCrunch makes the cut, lol.

    But between the privacy issues and the fact that I just didn’t find it valuable, it was a good time to quit. I had a score that hovered around 60, which is nothing to be ashamed of. And I was influential in parking and fishing–neither of which is any use to me. I don’t consider a 1 oz sample of hair gel much of a perk, and I always got to the other good perks when they were gone. Not having much value, I just agree with Julie in that it was really pointless to have one more thing to keep track of.

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