Forbes has done an in-depth cost/benefit analysis of 13-year-old YouTube phenomenon Rebecca Black’s disastrous debut single “Friday” and determined that – joke or no joke - “Friday” is making the kid bank. Or well, it’s likely to be making someone some coin, anyway. (Who knows what kind of devil’s deal Black had to sign with Ark Music Factory.) Let’s look at the numbers.
Chris Barth of Forbes says YouTube “makes about $1 per thousand page views. For videos running ads as part of the revenue sharing program, that revenue is then split between YouTube and the content creator. Content creators, or partners, take 68% of the profit. At 30,000,000 views, that lands Black and Ark Music Factory $20,000 a 1000% return on investment.”
Wow. And as of this writing, the video has an additional almost 5 million hits. That’s another $3,400 for Black, who is theoretically making money from iTunes sales, too. According to Forbes, the total intake from “Friday” could top $1 million. How much does it hurt to be made fun of again?
And get this: Black plans to donate some of the proceeds from her album sales to disaster relief efforts in Japan and to school arts programs. No matter what you think about how she got America’s attention, I bet Black’s 15 minutes is going to last a lot longer than anyone thought – proof that this little girl may be a musical genius after all! “Friday” has become so popular, Nick Jonas recently sang a bit of it during a charity concert. Not surprisingly, the screaming girls in the audience knew every word: